Ready to grow or launch your info products for dating advice, seduction or pickup (PUA) artist verticals? Running a successful seduction affiliate program is your key to get more traffic, sales, and revenue for your merchant account. You need an enticing affiliate program in order to be competitive, for the following reasons:
- It allows you to leverage affiliates’ expansive email lists for pre-qualified buyers;
- It’s a great way to increase targeted traffic; and
- It gets more eyes on your brand.
Here are some red-hot tips to fire up an affiliate program, seduce the right affiliates away from your competitors, and explode in revenue.
Spy On Your Competitors
First of all there’s big competition in the online dating advice, seduction and PUA industry for customers. Therefore, becoming a successful online brand requires competitive research and strategic testing. Do your homework!
As a result, don’t just copy your competitors; be better. Make a list of companies that are a threat to you and compare their seduction affiliate program offers. For example, research commissions and promotions offered. Learn how often payouts are issued (e.g. weekly, monthly). Discover the affiliates’ preferred payment methods (e.g. due to check payment holds, offering PayPal may lure affiliates to you to get faster payouts). Finally, look at other industries to get ideas on affiliate program innovation; expanding your research may spark a new idea!
Offer Competitive Seduction Affiliate Program Commissions
Most merchants mistakenly only decide on a commission right before they launch their seduction affiliate program. Again, do your homework! Understand your competitor’s pricing model to ensure your offer can generate the same type of sales revenue. Compare what other programs pay. Forecast your member LTV based on your products, offers and upsells.
Think about what your most successful product is and deduct the fees you have to pay to your 3rd party service providers. You might be left with less revenue than forecasted if the commission is too high. If your commission is lower than your competitors, explain to affiliates why it’s easier to convert sales in your program, which will inevitably make your affiliates more money! Offer tiered commissions to entice affiliates to send you more traffic. As their sales increase so does their revenue. Show your affiliates how they will get paid per sale and revenue potential.
Net margins are everything! Review your affiliate program budget, and then craft a convincing affiliate sign-up strategy.
Piggyback Off Of An Affiliate Network
The beauty of launching an affiliate program with a network is that half the work is already done. After integration setup is complete, a merchant is given access to a database of affiliates. Consequently, you don’t need to scour the Internet to recruit partners from scratch. Reputable affiliate networks will already have top-performing affiliates signed up. All you need to do is extend an invite to those with relevant websites and make an enticing offer.
Make sure to keep new affiliates engaged. Keep banners and other ads updated regularly. Provide monthly updates about products and promotions. A monthly newsletter to affiliates can go a long way in communicating news about an offer, coupons and commissions.
Earn More $$$ With A White Label
There’s a lot of software as a service (SaaS) providers out there that help merchants launch white label affiliate programs or affiliate networks. A white label affiliate program removes the middleman (the affiliate network). The result is your own affiliate program or network with custom branding, reporting and more. You get more direct relationships with affiliates and potentially pay less monthly fees.
Imagine that you own multiple seduction offers for divorced women, millennial and older men under the parent company Covert Love Guru. The offer generates $50k monthly; however, all of the seduction products are hosted on different affiliate networks. Launching one custom Covert Love Guru seduction affiliate program or network would streamline all of your brands. As a result, affiliates would be promoting many of your products through one portal.
White label solutions allow complete and more efficient control of multiple seduction affiliate programs, marketing creative, affiliate relationships, etc. This makes gathering data simpler, as you will be able to see product performance in one portal.
Hire a Superstar Affiliate Manager
The one common denominator for a successful affiliate program is having a superstar affiliate manager. Having a dedicated affiliate manager that knows how to wheel and deal plus oversee the launch and growth of your program is essential. If your seduction affiliates know they have a go-to person who will be a partner and advocate, they will perform even better.
Having a go-to affiliate manager makes negotiating commissions and promotions easier. This goes for both affiliates and merchants. This is why there are industry awards dedicated to affiliate manager of the year. An affiliate manager can make a difference in how much a program earns. Make sure your affiliate manager is available by phone, email and Skype. The easier it is to communicate, the more likely you will have successful relationships with your affiliates.
Don’t Get Robbed By Fraud
Fraud and chargebacks are common challenges for seduction, dating advice and PUA artist merchants. Fraud comes in many forms. The most common assaults to merchants in affiliate marketing are friendly and affiliate fraud. Friendly fraud happens when an order is made and the customer forgets or never logs into their account and charges back. Affiliate fraud involves an affiliate sending fictitious sales or using stolen credit cards to crank up their commission.
In addition, many new merchants think that all they have to do is launch an affiliate program to start earning, because some affiliates are keen to promote. This may be true, but screen your ad partners carefully or you might suffer the consequences. There’s nothing worse than having a fraudster run off with your revenue, and sending you fake sales that refund or chargeback within weeks or even months later.
Once fraud is discovered, it’s already too late. Transactions are approved with no chance of status reversal and thousands of dollars in commissions are already paid out. High chargebacks and refunds lead to lost revenue. Even worse, it can put your merchant account at risk of being terminated and put you out of business. Track your orders, refunds and chargebacks for each affiliate and set thresholds that make sense.
Keep visiting the DirectPayNet blog to read more tips on how to establish a solid seduction affiliate program. Also feel free to speak to us about your dating advice, seduction and PUA merchant account needs.