Author: Maria Sparagis
-
From Checkout Killer to Conversion Booster: 3D Secure’s American Comeback
While European businesses embrace 3D Secure (3DS) authentication as a regulatory requirement, American companies have largely avoided it, fearing the friction it might create at checkout. But modern 3D Secure technology has evolved, and US businesses are missing out on a powerful tool that can actually reduce declines and drop-offs while protecting against fraud. If…
Written by
-
The Ultimate Guide to Building High-Converting Sales Funnels with Systeme.io
You’ve probably heard the phrase “the money is in the list.” But that’s not entirely true. The real money is in your sales funnel. If you’re running an online business and struggling to convert visitors into paying customers, you’re not alone. Today, we’ll dive into Systeme.io and show you exactly how to optimize your sales…
Written by
-
Why Podcasting Still Packs a Marketing Punch (Even After the Hype Dies Down)
Remember when everyone and their grandmother started a podcast during the pandemic? Those days might feel like ancient history now. However, we know that real opportunities often emerge after the initial buzz fades. While casual creators have moved on to the next shiny object, savvy businesses are doubling down on podcast marketing strategies that actually…
Written by
-
Best Sales Funnel Tactics to Boost Conversions
Creating high-converting sales funnels means knowing that different product types demand unique approaches to guide prospects through their buying journey. Each business model faces distinct challenges and opportunities, addressing them through tailored funnels. Let’s explore the most effective sales funnel approaches for various online business types and proven techniques to maximize conversions. CONVERT MORE WITH…
Written by
-
Square vs PayPal: Which Payment Solution Is Better?
Choosing the right payment processor is a decision that affects any business’s bottom line. Two of the most popular options—Square and PayPal—offer free accounts, easy setup, and a slew of features for in-person and online sales. But how do they compare? Which is best for your business? And what should you consider as you scale?…
Written by
