Author: Maria Sparagis
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Email, SMS Are Saviors in Cookie-Proof Marketing
Google phases out third-party cookies and privacy regulations tighten globally. What is happening in the digital marketing world, and will we survive? Yes, of course. While many marketers scramble for alternatives, two channels remain unaffected by these changes: email and text messaging. These direct communication methods don’t rely on cookies to track user behavior, making…
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Types of Payment Fraud Models (and How to Prevent Them)
As an online business owner, you face many challenges daily. One of the biggest threats to your success is payment fraud. When fraudsters target your business, they can steal products, drain your accounts, and damage your reputation. Let’s explore the most common types of payment fraud and how you can protect your business. GET FRAUD…
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Network Tokenization Lowers Fraud Risk, Boosts Acceptance Rate
Online businesses face two major challenges: ensuring high payment acceptance rates and minimizing fraud risks. One innovative solution that addresses both issues is network tokenization. But what exactly is network tokenization, and how can it benefit your business? BOOST YOUR APPROVAL RATING What is Network Tokenization? Network tokenization is a payment technology that replaces sensitive…
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BNPL Payment Methods Are a HUGE Travel Industry Trend
Travel makes up a significant portion of Buy Now, Pay Later (BNPL) purchases, and for good reason. BNPL in the travel industry allows businesses to increase sales and travelers to fulfill their vacation dreams. The global Travel Now Pay Later market will reach USD 98.6 billion by 2033. The payment method enables travelers to book…
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Will Cross-Border Fees Increase in 2025?
World commerce is changing dramatically. New tariffs and trade deals are reshaping how businesses conduct international transactions. In this turbulent environment, cross-border payment systems will adjust. From potential fee hikes by major payment processors to the rise of digital currencies, the changes we’re witnessing today will have far-reaching implications PREPARE FOR THE FUTURE OF CROSS-BORDER…
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