Author: Maria Sparagis

  • How Online Retailers Can Win Gen Z in 2025

    Think you know Gen Z’s shopping habits? You might be surprised. While this generation practically lives on their phones, they’re making a shift toward in-store shopping experiences, especially for beauty products and luxury items. Gen Z commands $360 billion in disposable income and influences an additional $600 billion in household spending. They’re not just digital…

    A man's hands holding a smart phone under the vivid color.
  • Bad Business Models That Didn’t Survive 2024

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    Remember when everyone and their cousin wanted to start a dropshipping business in 2020? I cringe thinking about all those “guru” courses promising overnight millions. But here’s the thing, e-commerce has done a complete 180 since those early pandemic days. And some of those “can’t-fail” business models have, well… failed spectacularly. The e-commerce landscape has…

    A business man visibly upset looking at a graph that is on decline.
  • “Stripe Suspended My Account!” Emergency Game Plan

    It’s a normal day. You’re checking your Stripe dashboard like when suddenly – bam! – you see a red banner announcing your account has been suspended. Trust me, I know that stomach-dropping feeling. Your business has basically flatlined, and every minute without the ability to process payments feels like watching money evaporate. Let’s be real…

    Account Suspended Rubber Grunge Stamp Seal Stock Vector
  • High Ticket Affiliate Marketing – Is It Worth It in 2025?

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    High ticket affiliate marketing means promoting expensive products or services that usually cost $1,000 or more. You can earn commissions ranging from 10% to 50% for each sale. Instead of focusing on high-volume sales of low-cost items, this marketing approach emphasizes quality over quantity. This allows marketers to generate significant income from fewer transactions. The…

    Light bulb on a black background wiht the words "AFFILIATE MARKETING" inside
  • Sleeping on Multiple Payment Processors is DESTROYING Your Business

    Imagine with me: It’s two hours before Black Friday and your payment processor decides to take an unscheduled two-hour nap. Checkout attempts run through the roof, frustrated customers toss items aside, and you watch helplessly as $100,000 in potential sales goes down the drain. This nightmare scenario isn’t unique. Failed payments and processor downtime drain…

    A golden path with many branches and chess pawns scattered around.