Author: Maria Sparagis
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How and When to Invest in Marketing
I’ve seen it happen too many times. A promising startup burns through $200,000 in marketing spend before realizing they’re targeting the wrong audience. Or a mid-sized company pours millions into campaigns without proper tracking systems in place. Here’s the truth about marketing investment: timing matters more than budget size. I’ve seen companies grow from zero…
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The New SEO Playbook: Writing for Both AI and Humans in 2025
AI has transformed how we approach SEO, creating a dual audience we need to target – machines and humans. Let’s explore how to balance these competing needs while maximizing your visibility with an AI SEO strategy. SECURE YOUR BUSINESS FROM FRAUD Understanding AI-First Search Today’s search engines are incredibly sophisticated, using AI that thinks and…
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Should Your Business Broadcast Its Use of AI?
Remember when the world thought the internet wouldn’t catch on? Joke’s on us. We’re facing a similar moment with AI. So should your business tout its use of AI, keep it a secret, or avoid AI at all costs? The real question is, “how does AI affect business for people?” We see left and right…
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Stripe Froze My Account — How to Get It Back
“Your Stripe Account is Frozen” – these four words can stop any business owner’s heart. I’ve helped hundreds of merchants through this exact situation, and I’ll tell you straight: a Stripe account freeze isn’t always the end of the world, but you need to act fast and smart. START ACCEPTING CREDIT CARDS AGAIN Why Stripe…
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Paid Traffic Landing Page Strategy: Complete Guide
Your paid ads are burning money right now if you’re not sending that traffic to the right landing pages. Think about it: every click costs you money, but where are those clicks actually going? A paid traffic landing page isn’t just any webpage; it’s a carefully crafted destination page designed to convert visitors from your…
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