Author: Maria Sparagis
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Creating a Loyalty Program That Makes Customers Obsessed
Loyalty programs have been around for a long time. Look at Macy’s and Sephora. These businesses are thriving, and you can thank—at least in part—their loyalty programs and customer service. Rewards programs are a money-making machine for online businesses. Loyal customers spend 67% more than new shoppers, and they’re 90% more likely to choose your…
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“Stripe Holding My Money!” — Simple Solution
“Help! Stripe is holding my money!” If you’ve just logged into your Stripe dashboard and noticed your payments aren’t available, take a deep breath. You’re not alone. Many new business owners face payment holds when they start accepting online payments. While it’s scary to see your money stuck, these holds are actually a normal part…
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X’s “Everything App” and Tik Tok Marketing in 2025
TikTok, with its 170 million American users, faces an uncertain future after its Supreme Court ban. Meanwhile, X partners with Visa to launch X Money, a comprehensive payment system rolling out across 41 U.S. states. Musk’s “everything app” combines social media, e-commerce, and financial services. But is it worthwhile for businesses? TikTok’s potential exit creates…
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How Online Retailers Can Win Gen Z in 2025
Think you know Gen Z’s shopping habits? You might be surprised. While this generation practically lives on their phones, they’re making a shift toward in-store shopping experiences, especially for beauty products and luxury items. Gen Z commands $360 billion in disposable income and influences an additional $600 billion in household spending. They’re not just digital…
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Bad Business Models That Didn’t Survive 2024
Remember when everyone and their cousin wanted to start a dropshipping business in 2020? I cringe thinking about all those “guru” courses promising overnight millions. But here’s the thing, e-commerce has done a complete 180 since those early pandemic days. And some of those “can’t-fail” business models have, well… failed spectacularly. The e-commerce landscape has…
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