Author: Maria Sparagis
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Why Podcasting Still Packs a Marketing Punch (Even After the Hype Dies Down)
Remember when everyone and their grandmother started a podcast during the pandemic? Those days might feel like ancient history now. However, we know that real opportunities often emerge after the initial buzz fades. While casual creators have moved on to the next shiny object, savvy businesses are doubling down on podcast marketing strategies that actually…
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Best Sales Funnel Tactics to Boost Conversions
Creating high-converting sales funnels means knowing that different product types demand unique approaches to guide prospects through their buying journey. Each business model faces distinct challenges and opportunities, addressing them through tailored funnels. Let’s explore the most effective sales funnel approaches for various online business types and proven techniques to maximize conversions. CONVERT MORE WITH…
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Square vs PayPal: Which Payment Solution Is Better?
Choosing the right payment processor is a decision that affects any business’s bottom line. Two of the most popular options—Square and PayPal—offer free accounts, easy setup, and a slew of features for in-person and online sales. But how do they compare? Which is best for your business? And what should you consider as you scale?…
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Tracking Pixels, Data Protection, and a Practical Guide for Compliance
Tracking pixels are ubiquitous across every industry. So is consumer data protection. If you’re plugging and playing pixels across your products, how are you sure they’re legally compliant? Maybe you use them for marketing, analytics, or to understand your customers better. But as privacy laws tighten and lawsuits pile up, tracking pixels can quickly go…
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Nutraceuticals or Supplements, Do You Know What You’re Selling?
The supplement and nutraceutical industries are goldmines for both new and established business owners. However, many business owners struggle to understand the differences between these product categories. Confusion like this can lead to serious compliance issues, marketing missteps, and payment processing challenges that hurt your bottom line. Whether you’re launching a new vitamin line or…
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