Author: Maria Sparagis
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Mastering the Customer Journey: A Comprehensive Guide for Direct Response Marketers
Today’s marketplace demands not only attention to the immediate needs of the customer but also a deep dive into the entire lifecycle of customer interaction. From the initial touchpoint to post-purchase engagement, every moment holds the potential to deepen loyalty, encourage referrals, and significantly impact your bottom line. Join us and our guest Jason Fieldman,…
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Enter Brazil iGaming Industry with These Fraud Prevention Best Practices
Brazil stands out as a burgeoning market, ripe with opportunities in the igaming industry. Yet, this potential comes hand-in-hand with the challenge of fraud. For merchants eyeing the Brazilian igaming sector, we’re here to help you navigate the complex landscape of payments and fraud prevention. These solutions simplify the journey by managing local currency collections,…
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The Rise of Friendly Fraud Among Gen Z and What Businesses Can Do
Friendly fraud is where customers dispute transactions they actually made through their credit card company or bank, aiming to get their money back. It’s as problematic as it sounds. 42% of Gen Zers (those born between 1997 and 2012) have fessed up to committing friendly fraud. With the digital world at their fingertips, disputing a…
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The Fintech News You Missed from Jan 2024
The payments industry is at a pivotal moment, marked by rapid advancements, regulatory shifts, and evolving consumer expectations. As we delve into the trends shaping this dynamic landscape, our focus is on the merchants and ecommerce business owners at the heart of the industry. This post unpacks the top stories and happenings in fintech from…
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100+ NEW Shopify Features Announced, But Is It a Scam?
Shopify’s latest announcement of introducing over 100 new features has stirred the ecommerce world, marking a significant upgrade aimed at empowering merchants. This expansive rollout showcases Shopify’s dedication to innovation, offering tools that promise to redefine the online selling experience. From enhancing product discovery to streamlining operations, these features of Shopify are designed to bolster…
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