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  • Stripe vs PayPal: Pros, Cons, Best Use Cases

    Stripe vs PayPal: Pros, Cons, Best Use Cases

    Choosing the right payment processor can make or break your business. Two giants stand out in this arena: Stripe and PayPal. These powerhouses have revolutionized online payments, making it easier than ever for businesses to accept money from customers worldwide and for customers to pay in a flash. But which one should you choose—or should you choose neither?

    Both platforms offer robust features, but they cater to different needs and come with their own sets of advantages and drawbacks. So, let’s cut through the noise and get down to the nitty-gritty of Stripe vs PayPal.

    POWER UP YOUR ONLINE STORE

    Stripe: Pros and Cons

    Pros

    Developer-Friendly Platform: Stripe offers an extensive API and comprehensive documentation, empowering developers to create custom payment solutions with ease. This flexibility allows businesses to tailor the payment experience to their specific needs.

    Global Reach: With support for over 135 currencies, Stripe enables businesses to expand internationally without hassle. This global capability opens up new markets and revenue streams for growing companies.

    Robust Security Features: Stripe, albeit a bit trigger happy, has strong fraud and security measures. Features are both built-in and offered as add-ons via the Stripe plugin store. These protections safeguard sensitive customer data and help businesses maintain PCI DSS compliance.

    Seamless Integration: Stripe integrates effortlessly with numerous e-commerce platforms, allowing businesses to quickly set up and start processing payments. This ease of integration reduces implementation time and costs.

    Transparent Pricing: Stripe maintains a straightforward fee structure, offering a flat-rate model for all transactions so merchants never have to question how much they pay per transaction.

    Comprehensive Features: Stripe offers a wide array of features, including subscription management, fraud prevention tools, and customizable checkout experiences. These tools help businesses streamline operations and improve customer experiences.

    Cons

    Higher Transaction Fees: While competitive, Stripe’s fees can accumulate quickly for businesses processing a high volume of transactions. This cost factor may impact profitability for some merchants.

    Risk of Account Freezes: Stripe may freeze funds or suspend accounts if it detects suspicious activity or violations of its terms of service. This risk can cause significant disruptions for businesses, particularly those in high-risk industries.

    Limited Support for High-Risk Industries: Stripe maintains strict policies regarding the types of businesses it supports, which may pose challenges for merchants in certain sectors.

    Learning Curve: Despite its developer-friendly approach, integrating Stripe into complex systems may require a learning period for some businesses.

    Chargeback Fees: Stripe charges fees for chargebacks, which can impact businesses that face a high number of disputes.

    Limited Customer Support: Many users report experiencing delays in customer support responses, which can be frustrating during urgent issues.

    AVOID STRIPE SHUTDOWNS

    PayPal: Pros and Cons

    Pros

    Brand Recognition: PayPal boasts widespread consumer recognition. This familiarity often leads to higher conversion rates, as customers feel more comfortable completing transactions through a known platform.

    User-Friendly Interface: PayPal offers a straightforward, intuitive interface that makes it easy for both merchants and customers to navigate. This simplicity reduces friction in the checkout process and can lead to fewer abandoned carts.

    Diverse Payment Options: PayPal supports various payment methods, including credit cards, debit cards, bank transfers, and PayPal balances. This flexibility caters to a wide range of customer preferences, potentially increasing sales.

    Global Reach: With operations in over 200 countries and support for 25 currencies, PayPal facilitates international transactions effortlessly. This global presence enables businesses to expand their customer base worldwide.

    Buyer and Seller Protection: PayPal offers robust protection policies for both buyers and sellers, which can help reduce the risk of fraudulent transactions.

    Mobile Optimization: PayPal’s mobile-friendly solutions, including its One Touch feature, streamline the checkout process on smartphones and tablets, catering to the growing mobile commerce market.

    Cons

    Higher Fees: PayPal’s fee structure can be more expensive compared to many alternatives, especially for businesses processing high volumes. These costs can eat into profit margins over time.

    Account Limitations: PayPal may impose sudden account limitations or holds on funds if it detects unusual activity. These actions can disrupt cash flow and cause significant inconvenience for businesses.

    Less Customization: While PayPal offers some customization options, it provides less flexibility in terms of branding and integration compared to more developer-focused platforms like Stripe.

    Encourages Use of PayPal Balance: PayPal often prioritizes payments from user balances, which can delay fund availability for merchants compared to direct credit card transactions.

    Complex Fee Structure: PayPal’s varied fee structure, which differs based on transaction type and country, can be confusing for some users to navigate and predict costs accurately.

    Potential for Disputes: The buyer protection policy, while beneficial for consumers, can sometimes be exploited, leading to an increased risk of chargebacks and disputes for merchants.

    DON’T OVERPAY FOR PROCESSING POWER

    Pricing Comparison

    Stripe’s Fee Structure

    Stripe maintains a straightforward pricing model with some additional fees for specific services:

    Standard Rates: Stripe charges 2.9% + $0.30 per transaction for most online payments.

    Volume-Based Discounts: Businesses processing over $1 million annually can qualify for custom pricing, potentially lowering their overall costs (after an extended and risky sign up process).

    International Transactions: Stripe adds a 1% fee for international cards and a 3% fee for currency conversion.

    PayPal’s Fee Structure

    PayPal offers a similar base rate but includes options for different transaction types:

    Standard Rates: Like Stripe, PayPal charges 2.9% + $0.30 per transaction for most online payments.

    Micropayments: For transactions under $10, PayPal offers a rate of 5% + $0.05 per transaction, which can benefit businesses dealing with numerous small purchases.

    International Transactions: PayPal charges 4.4% plus a fixed fee based on the currency for cross-border transactions.

    Additional Considerations

    Both platforms have extra fees that businesses should factor into their decision:

    Currency Conversion: Stripe charges a flat 3% for currency conversion, while PayPal’s fees vary.

    Refunds: PayPal may charge fees for refunds in certain cases, which can impact businesses with high return rates.

    When comparing these pricing structures, businesses should consider their typical transaction sizes, volume, and international sales.

    It’s important to note that while the base rates are identical, the additional fees and options can significantly impact the total cost. Businesses should calculate their expected transaction mix to determine which platform offers the most cost-effective solution for their specific needs.

    Remember, pricing shouldn’t be the only factor in your decision. Consider the features, integration capabilities, and overall fit for your business model when choosing between Stripe and PayPal.

    STOP OVERPAYING FOR PAYMENT PROCESSING

    What Is a Payment Aggregator

    Let’s clear up a common misconception. Many business owners assume that Stripe and PayPal function as traditional merchant accounts, but this isn’t the case. Both platforms operate as payment aggregators, also known as payment service providers (PSPs) or third-party processors.

    Payment aggregators simplify the process of accepting online payments. They pool multiple merchants under a single, shared merchant account. This approach allows businesses to start processing payments quickly, without the need for individual underwriting or a dedicated merchant account.

    Stripe and PayPal leverage this model to offer rapid onboarding and simplified setup processes. When you sign up with either platform, you’re essentially piggybacking on their master merchant account. This arrangement brings both advantages and potential drawbacks.

    On the plus side, payment aggregators make it easy for businesses of all sizes to start accepting payments online. You can typically set up an account and begin processing transactions within minutes, rather than days or weeks. They also handle much of the backend complexity, including PCI compliance and fraud prevention.

    However, this convenience comes at a cost. Payment aggregators often charge higher fees than traditional merchant accounts. They also exercise more control over your funds and may implement sudden holds or account freezes if they detect suspicious activity. This stems from their need to manage risk across their entire merchant pool.

    Understanding this fundamental difference between payment aggregators and merchant accounts is crucial. It shapes the pricing structures, risk policies, and overall user experience you can expect from both Stripe and PayPal.

    OPEN A REAL MERCHANT ACCOUNT

    Best Use Cases

    While Stripe and PayPal offer robust payment processing solutions, savvy businesses recognize the importance of diversifying their payment stack. Implementing a multi-processor strategy can significantly enhance your payment infrastructure’s reliability and flexibility.

    Benefits of a Dedicated Merchant Account

    A dedicated merchant account should serve as your primary payment processing solution, especially for high-volume or high-risk businesses. Dedicated merchant accounts offer:

    • Lower processing fees for high-volume transactions
    • More stable account relationships with fewer freezes or terminations
    • Customized solutions tailored to your business needs
    • Direct communication with underwriters for issue resolution

    Leveraging Stripe and PayPal as Backup Options

    By integrating Stripe and PayPal alongside your primary merchant account, you create a robust payment ecosystem:

    1. Ensure Business Continuity: Route a portion of your transactions through Stripe or PayPal to maintain cash flow if your primary processor experiences issues.
    2. Expand Payment Options: Utilize Stripe and PayPal to offer customers additional payment methods, enhancing their checkout experience.
    3. Optimize for Specific Transactions: Use Stripe for its developer-friendly features or PayPal for its widespread consumer recognition in certain scenarios.
    4. Mitigate Risk: Spread your transaction volume across multiple processors to reduce the impact of potential account freezes or terminations.
    5. Enhance Fraud Prevention: Implement multiple layers of fraud detection by leveraging the unique security features of each platform.

    Implementing a Multi-Processor Strategy

    To effectively use Stripe and PayPal as backup processors:

    • Set up automatic failover systems to redirect transactions if your primary processor goes down.
    • Use smart routing to direct transactions to the most cost-effective or reliable processor based on transaction type, amount, or customer location.
    • Regularly review and optimize your payment stack to ensure you’re maximizing the benefits of each platform.

    By diversifying your payment acceptance strategy, you not only reduce risk but also gain a competitive advantage. This approach allows you to cater to a wider consumer base, potentially boosting sales and expanding your market reach.

    Remember, the key to a successful multi-processor strategy lies in careful implementation and ongoing optimization. Regularly assess your payment stack’s performance and adjust your strategy to align with your business’s evolving needs and the dynamic payment landscape.

    OPEN A DEDICATED MERCHANT ACCOUNT NOW

  • Stripeholdingfunds! How to Survive When Stripe Withholds Funds

    Stripeholdingfunds! How to Survive When Stripe Withholds Funds

    Stripe powers millions of online businesses, processing billions in transactions annually. As a vital cog in the e-commerce machine, it is a powerful player in moving money from your customers to you. But sometimes, this process hits a snag when Stripe decides to hold onto your funds.

    Understanding why Stripe holds funds and how to resolve these holds will help your business’s cash flow and overall health. Whether you’re a seasoned e-commerce veteran or a startup founder, navigating the intricacies of payment processing can make or break your operations.

    In this post, we’ll dive deep into the reasons behind Stripe’s fund holds, explore how long they can last, and provide you with actionable steps to get your money back where it belongs – in your account.

    DON’T LET STRIPE DESTROY YOUR BUSINESS

    Common Reasons Stripe Holds Funds

    Stripe may hold your funds for several reasons. Understanding these can help you prevent and address holds more effectively.

    High-Risk Transactions

    Stripe flags unusually large sales or sudden spikes in transaction volume as potential risks. These patterns can trigger automatic holds while Stripe investigates the legitimacy of the transactions.

    Elevated Chargeback Rates

    If your business experiences a high number of chargebacks, Stripe views this as a red flag. A high chargeback rate often indicates customer dissatisfaction or potential fraud, prompting Stripe to hold funds as a precautionary measure.

    Suspicious Activity

    Stripe’s algorithms constantly monitor for signs of fraudulent behavior. If they detect unusual patterns or transactions that violate their terms of service, they may freeze your funds pending further investigation.

    Account Verification Issues

    When you first set up your Stripe account, the company doesn’t requires thorough verification of your identity and business information. That’s what makes it so popular and quick to get set up.

    But at some point, Stripe will likely need additional documentation may hold your funds until they resolve all issues.

    Risky Business Categories

    Stripe considers certain industries higher risk than others. If your business falls into a category they deem risky (such as supplements, CBD, adult content, or dropshipping), you’re more likely to experience fund holds.

    Rapid Business Growth

    While business growth is generally positive, Stripe may view sudden, dramatic increases in transaction volume with caution. This rapid scaling can trigger holds while Stripe assesses the situation.

    ARE YOUR FUNDS FROZEN? GET HELP NOW

    How Long Can Stripe Hold Your Funds?

    Stripe can hold your funds for varying lengths of time, depending on the specific circumstances. Let’s break down the typical hold periods.

    Initial Payout Schedule

    When you first start processing payments with Stripe, they typically implement a standard payout schedule. This schedule can range from 2 to 7 days for most merchants, depending on your location and business type. During this initial period, Stripe assesses your account’s risk level and transaction patterns.

    Extended Holds

    In many cases, Stripe may extend the hold period up to 180 days. This extended hold usually occurs when Stripe suspects fraudulent activity or violations of their terms of service.

    Account Freezes

    If Stripe freezes your account, you may lose the ability to process transactions, withdraw funds, or both. The duration of an account freeze can vary widely, lasting until Stripe completes its investigation or you resolve the issues that led to the freeze.

    Termination Holds

    When Stripe terminates an account, they typically hold any remaining funds for 90 to 180 days. This hold allows Stripe to cover any potential chargebacks or disputes that may arise after account closure.

    Rolling Reserves

    In some instances, Stripe implements rolling reserves, where they hold a percentage of your transactions for a set period. These reserves can last anywhere from 30 to 90 days, depending on your account’s risk assessment.

    Remember, Stripe reserves the right to change payout schedules or impose holds at any time following a risk review. While these holds can be frustrating, Stripe implements them to manage risk and comply with financial regulations.

    SECURE YOUR BUSINESS NOW

    Steps to Recover Your Held Funds

    When Stripe holds your funds, don’t panic. Follow these actionable steps to recover your money and get your business back on track.

    1. Send a Physical Letter

    Start by sending a formal letter to Stripe’s legal department. Here’s how:

    • Draft a clear, concise letter explaining your situation and requesting the release of your funds.
    • Use certified mail with a return receipt and signature requirement to ensure Stripe receives your letter.
    • Include relevant account details and documentation to support your case.

    This physical letter establishes a paper trail and demonstrates your commitment to resolving the issue.

    2. Follow Up with a Polite Email

    After sending your letter, reach out via email:

    • Compose a professional, courteous email to Stripe’s support team.
    • Reference your physical letter and provide any additional context.
    • Request the release of 50% of your held funds as a good faith measure.

    Maintain a positive tone and express your willingness to cooperate with any necessary procedures.

    3. Diversify Your Payment Processing

    While working to recover your Stripe funds, take steps to protect your business:

    • Open alternative payment processing accounts with services like PayPal or Shopify Payments.
    • Open a high-risk merchant account for more stable, long-term processing.

    4. Persist with Regular Follow-ups

    Consistency is key in recovering your funds:

    • Set a schedule to follow up with Stripe every 30 days.
    • In each follow-up, request the release of an additional portion of your held funds.
    • Provide updates on any changes or improvements you’ve made to address Stripe’s concerns.

    5. Address Underlying Issues

    While pursuing fund recovery, tackle any problems that led to the hold:

    • Review and improve your chargeback prevention strategies.
    • Enhance your customer service to reduce disputes.
    • Implement stronger fraud prevention measures.

    6. Consider Legal Assistance

    If your efforts don’t yield results:

    • Consult with a lawyer specializing in financial services or e-commerce law.
    • Explore the possibility of legal action, but weigh this option carefully against potential costs and outcomes.

    OPEN A DEDICATED MERCHANT ACCOUNT NOW

  • Payments 101: A Guide to Payment Processing

    Payments 101: A Guide to Payment Processing

    Whether you’re a small business owner, an e-commerce entrepreneur, or simply a curious consumer, understanding the basics of payment processing is important in our increasingly cashless world.

    This crash course in Payment Processing 101 will guide you through the fundamentals. We’ll explore the key players involved, break down the lifecycle of a transaction, and delve into important concepts like chargebacks and security measures.

    CONNECT WITH A PAYMENT PROCESSOR THAT BACKS YOUR BUSINESS

    What is Payment Processing?

    Payment processing is the automated process that enables the transfer of funds from a customer to a merchant in exchange for goods or services. It’s the behind-the-scenes mechanism that allows businesses to accept various forms of electronic payments, including credit cards, debit cards, and digital wallets.

    At its core, payment processing acts as a secure intermediary, facilitating the complex interactions between multiple parties to ensure that money moves safely and efficiently from the customer’s account to the merchant’s bank account.

    Payments 101 Terms

    1. Merchants: These are the businesses or individuals selling goods or services. They initiate the payment process by accepting customer payments through various methods.
    2. Customers: Also known as cardholders, these are the individuals making purchases and initiating transactions.
    3. Payment Processors: These companies handle the transaction by transmitting data between merchants, card networks, and banks. They’re responsible for securely routing payment information and ensuring compliance with industry standards.
    4. Issuing Banks: These are the financial institutions that provide credit or debit cards to customers. They authorize transactions and release funds on behalf of their cardholders.
    5. Acquiring Banks: Also called merchant banks, these institutions maintain merchant accounts and receive funds from issuing banks on behalf of merchants.
    6. Card Networks: Companies like Visa, Mastercard, American Express, and Discover that manage the infrastructure for processing card payments. They set interchange fees and mediate between issuing and acquiring banks.

    LOWER YOUR MERCHANT FEES TODAY

    The Payment Processing Lifecycle

    Now that you understand the general terms involved in payment processing, let’s go through the lifecycle of a payment.

    1. Authorization

    Authorization is the first step in the payment processing lifecycle. It occurs within seconds of a customer initiating a transaction and determines whether the purchase will be approved or declined.

    Here’s how the authorization process typically unfolds:

    1. Customer Initiates Transaction: The process begins when a customer decides to make a purchase. This could be by swiping a card at a physical point-of-sale terminal, entering card details on an e-commerce website, or using a digital wallet.
    2. Merchant’s Payment Gateway Sends Request: The merchant’s payment gateway, which is a software application that securely transmits payment data, sends an authorization request to the payment processor. This request includes details such as the card number, expiration date, amount, and merchant ID.
    3. Processor Routes Request: The payment processor acts as a middleman, routing the authorization request to the appropriate card network (like Visa or Mastercard) based on the card type.
    4. Card Network Forwards to Issuing Bank: The card network then forwards the request to the customer’s issuing bank, which is the financial institution that provided the credit or debit card to the customer.
    5. Issuing Bank Approves or Declines: The issuing bank checks several factors, including:
      • Whether the account has sufficient funds or credit
      • If the card is valid and not reported lost or stolen
      • If the transaction fits the cardholder’s typical spending pattern
      • Based on these checks, the bank either approves or declines the transaction.
    6. Response Sent Back: The approval or decline message is sent back through the same route – from the issuing bank to the card network, to the processor, through the payment gateway, and finally to the merchant.
    7. Transaction Completion: If approved, the merchant can complete the sale. If declined, the merchant informs the customer that the transaction cannot be processed.

    The entire authorization process typically takes just a few seconds, providing a seamless experience for both the customer and the merchant. It’s important to note that at this stage, no actual funds have been transferred; the authorization merely places a hold on the funds in the customer’s account.

    2. Authentication

    Authentication follows authorization and is a crucial step in verifying the cardholder’s identity to prevent fraud. While often seamless for the customer, this process adds an extra layer of security to the transaction.

    Common authentication methods include:

    • PIN (Personal Identification Number): Used primarily for debit card transactions at point-of-sale terminals.
    • CVV (Card Verification Value): The 3 or 4-digit code on credit cards, typically required for online or phone transactions.
    • 3D Secure: An additional security layer for online credit and debit card transactions, often involving a one-time password sent to the cardholder’s mobile device.
    • Biometric Authentication: Increasingly common, especially with mobile payments, using fingerprints or facial recognition.

    These methods help ensure that the person making the transaction is indeed the authorized cardholder, significantly reducing the risk of fraudulent transactions.

    3. Clearing

    Clearing is the process of finalizing and reconciling all the day’s transactions. This typically occurs at the end of each business day:

    1. Batch Processing: The merchant’s payment processor collects all authorized transactions for the day into a batch.
    2. Submission to Card Networks: The processor sends these batched transactions to the respective card networks (Visa, Mastercard, etc.).
    3. Distribution of Information: Card networks sort and distribute the transaction information to the appropriate issuing banks.
    4. Account Debiting: Issuing banks debit the cardholders’ accounts for the purchase amounts.
    5. Clearing Confirmation: The card networks send clearing files back to the acquiring banks, confirming the transactions.

    The clearing process ensures that all parties have accurate records of the day’s transactions, setting the stage for the final step: settlement.

    4. Settlement

    Settlement is the final stage where funds actually change hands:

    1. Fund Transfer Initiation: Based on the clearing information, the issuing banks initiate the transfer of funds to the acquiring banks.
    2. Interchange Fee Deduction: As funds move from issuing to acquiring banks, the card networks deduct their interchange fees.
    3. Processor Fee Deduction: The acquiring bank or payment processor deducts their fees from the transaction amount.
    4. Merchant Payout: The remaining funds are deposited into the merchant’s account. This typically occurs within 1-3 business days after the transaction, depending on the payment processor and type of merchant account.
    5. Reconciliation: Both the merchant and the customer can reconcile their accounts, with the transaction now complete and reflected in their respective balances.

    The settlement process completes the payment cycle, ensuring that merchants receive their funds and all intermediaries are compensated for their roles in facilitating the transaction.

    BOOST YOUR BOTTOM LINE

    Payment Methods and Technologies

    Merchants and customers alike should aim to understand the various payment methods available. Let’s explore some of the most common and innovative payment methods and technologies:

    Credit Cards and Debit Cards

    Credit and debit cards remain the backbone of electronic payments. They offer convenience, widespread acceptance, and often come with rewards programs or cashback incentives. The main difference lies in how they access funds:

    • Credit Cards: Allow users to borrow money up to a predetermined limit, which must be repaid later.
    • Debit Cards: Directly access funds from the cardholder’s bank account.

    Both types now commonly feature EMV chip technology, which provides enhanced security compared to traditional magnetic stripes.

    ACH (Automated Clearing House) Transfers

    ACH transfers are electronic, bank-to-bank money transfers processed through the Automated Clearing House network. They’re commonly used for:

    • Direct deposits of salaries and government benefits
    • Bill payments
    • Person-to-person transfers

    ACH transfers are typically cheaper than wire transfers and are becoming increasingly popular for business-to-business transactions.

    Digital Wallets

    Digital wallets store payment information on a mobile device, allowing for quick and convenient transactions. Popular examples include:

    • Apple Pay
    • Google Pay
    • Samsung Pay
    • PayPal

    These services often use tokenization to enhance security, replacing sensitive card data with a unique identifier for each transaction.

    Contactless Payments

    Contactless payments use Near Field Communication (NFC) technology to enable transactions by simply tapping or waving a card or mobile device near a payment terminal.

    Cryptocurrencies

    While still considered alternative, cryptocurrencies like Bitcoin and Ethereum are gaining acceptance as payment methods. They offer:

    • Decentralized transactions
    • Potentially lower fees for international transfers
    • Increased privacy

    However, their volatility and regulatory uncertainties pose challenges for widespread adoption in everyday transactions.

    Buy Now, Pay Later (BNPL)

    BNPL services have surged in popularity, especially among younger consumers. These services allow customers to split payments into installments, often interest-free if paid within a specified timeframe. Examples include Affirm, Klarna, and Afterpay.

    QR Code Payments

    QR code payments involve scanning a QR code with a smartphone to initiate a transaction. This method is particularly popular in Asia and is gaining traction globally due to its simplicity and low implementation cost for merchants.

    Biometric Payments

    Emerging biometric payment methods use unique physical characteristics like fingerprints, facial recognition, or even vein patterns to authenticate transactions. While still in early stages, these methods promise enhanced security and convenience.

    ACCEPT MORE PAYMENT METHODS

    Understanding Fees and Pricing Models

    Let’s break down the main types of fees and common pricing models used in the payment processing industry.

    Types of Fees

    1. Interchange Fees

    Interchange fees are the largest component of processing costs. These fees are set by card networks (like Visa and Mastercard) and paid to the issuing bank. They vary based on factors such as:

    • Card type (credit, debit, rewards)
    • Transaction type (card-present vs. card-not-present)
    • Merchant category

    2. Assessment Fees

    These are smaller fees charged by the card networks themselves. They’re typically a percentage of the transaction volume and are non-negotiable.

    3. Payment Processor Fees

    These are fees charged by the payment processor for their services, including:

    • Transaction fees
    • Monthly or annual account fees
    • PCI compliance fees
    • Chargeback fees

    Common Pricing Models

    Payment processors typically use one of three pricing models:

    1. Flat-Rate Pricing

    A single, fixed percentage for all transactions, sometimes with an additional per-transaction fee

    Example: 2.9% + $0.30 per transaction (think Stripe)

    Pros: Simple to understand, predictable costs

    Cons: Can be more expensive for high-volume merchants

    2. Interchange-Plus Pricing

    Processor charges the actual interchange rate plus a fixed markup

    Example: Interchange + 0.3% + $0.10 per transaction

    Pros: Transparent, often cheaper for high-volume merchants

    Cons: More complex billing statements

    3. Tiered Pricing

    Transactions are categorized into tiers (e.g., qualified, mid-qualified, non-qualified) with different rates for each

    Pros: Simplifies complex interchange rates

    Cons: Can be less transparent, potentially more expensive

    Factors Affecting Fees

    Several factors can influence the fees a merchant pays:

    • Transaction Volume: Higher volume often leads to lower rates
    • Average Transaction Size: Larger transactions may qualify for lower percentage fees
    • Industry Risk: High-risk industries typically face higher fees
    • Card-Present vs. Card-Not-Present: In-person transactions usually have lower fees than online or phone transactions

    Tips for Managing Processing Costs

    • Understand Your Statement: Regularly review your processing statement to understand where your money is going.
    • Negotiate with Processors: Don’t be afraid to negotiate, especially if you have a high transaction volume.
    • Minimize Risk: Implement strong fraud prevention measures to reduce costly chargebacks.
    • Choose the Right Pricing Model: Consider your business type and volume when selecting a pricing model.
    • Stay Compliant: Maintain PCI DSS compliance to avoid additional fees and security risks.

    Understanding payment processing fees and pricing models is essential for businesses to make informed decisions about their payment systems. While the landscape can be complex, taking the time to comprehend these elements can lead to significant cost savings and more efficient operations in the long run.

    REDUCE RISK, INCREASE CONVERSIONS

    Security and Compliance in Payment Processing

    Both merchants and payment processors must adhere to strict security standards and compliance regulations to safeguard customer information and maintain trust in the payment ecosystem.

    PCI DSS (Payment Card Industry Data Security Standard)

    PCI DSS is a set of security standards designed to ensure that all companies that accept, process, store, or transmit credit card information maintain a secure environment.

    Compliance with PCI DSS is mandatory for all entities involved in payment card processing.

    Key requirements of PCI DSS include:

    • Installing and maintaining a firewall configuration to protect cardholder data
    • Encrypting transmission of cardholder data across open, public networks
    • Protecting stored cardholder data
    • Restricting access to cardholder data on a need-to-know basis
    • Regularly testing security systems and processes

    Compliance levels vary based on transaction volume, with larger merchants facing more stringent requirements.

    Tokenization and Encryption

    Two critical technologies used to protect sensitive payment data are:

    • Tokenization: This process replaces sensitive data (like credit card numbers) with unique identification symbols that retain all the essential information without compromising security. Tokenization is particularly useful for recurring payments and digital wallets.
    • Encryption: This involves encoding information in such a way that only authorized parties can access it. In payment processing, encryption is used to protect data both in transit and at rest.

    Fraud Prevention Measures

    Payment processors and merchants employ various fraud prevention techniques:

    • Address Verification Service (AVS): Checks if the billing address provided by the customer matches the one on file with the card issuer.
    • Card Verification Value (CVV): Requires customers to enter the 3 or 4-digit security code on their card for card-not-present transactions.
    • 3D Secure: An additional security layer for online credit and debit card transactions, often involving two-factor authentication.
    • Machine Learning and AI: Advanced algorithms that analyze transaction patterns to detect and prevent fraudulent activities in real-time.
    • Velocity Checks: Monitoring the number of transactions attempted with a single card or from a single IP address within a short time frame.

    EMV Compliance

    EMV (Europay, Mastercard, and Visa) technology, also known as chip card technology, has become a global standard for credit and debit card payments. EMV chips create a unique transaction code for each payment, making it much more difficult to counterfeit cards or use stolen card data.

    Data Breach Response Plans

    Despite best efforts, data breaches can occur. A comprehensive data breach response plan should include:

    • Steps for containing the breach
    • Procedures for notifying affected parties
    • Measures to prevent future breaches

    Regulatory Compliance

    Beyond PCI DSS, payment processors and merchants must comply with various regulations depending on their location and the nature of their business. Some important regulations include:

    • GDPR (General Data Protection Regulation) in the European Union
    • CCPA (California Consumer Privacy Act) in California
    • AML (Anti-Money Laundering) regulations
    • KYC (Know Your Customer) requirements

    Security and compliance in payment processing are not just legal requirements; they are essential for building and maintaining a solid business.

    By implementing robust security measures and staying compliant with industry standards, businesses can protect their customers’ sensitive information and safeguard their own reputation in an increasingly digital marketplace.

    SECURE YOUR MERCHANT ACCOUNT

    Chargebacks: What They Are and How They Work

    Chargebacks are an unwanted yet critical component of the payment ecosystem, designed to protect consumers from fraudulent transactions or merchant misconduct. However, they can also pose significant challenges for businesses.

    What is a Chargeback?

    A chargeback is a forced reversal of a credit card transaction initiated by the cardholder’s bank. It occurs when a customer disputes a charge on their credit card statement, effectively requesting a refund directly from the issuing bank rather than the merchant.

    The Chargeback Process

    1. Customer Disputes a Transaction: The process begins when a cardholder contacts their issuing bank to dispute a charge on their statement.
    2. Issuing Bank Reviews the Claim: The bank assesses the validity of the claim based on the reason code provided by the customer.
    3. Merchant Receives Chargeback Notification: If the bank deems the claim valid, they notify the merchant’s acquiring bank, who then informs the merchant of the chargeback.
    4. Merchant Can Accept or Dispute: The merchant can either accept the chargeback or dispute it by providing evidence to counter the customer’s claim.
    5. Resolution and Potential Fund Reversal: If the merchant accepts or loses the dispute, the funds are reversed from the merchant’s account back to the customer. If the merchant wins the dispute, they retain the funds.

    Common Reasons for Chargebacks

    Chargebacks can occur for various reasons, including:

    • Fraudulent transactions (unauthorized use of the card)
    • Products or services not received
    • Products significantly different from description
    • Duplicate charges
    • Technical errors (e.g., processing the same transaction twice)
    • Subscription cancellations not honored

    Impact on Merchants

    Chargebacks can have significant consequences for merchants:

    • Financial Loss: Beyond the reversed transaction amount, merchants often face chargeback fees.
    • Increased Processing Costs: High chargeback rates can lead to higher processing fees or even account termination.
    • Administrative Burden: Responding to chargebacks requires time and resources.
    • Reputational Risk: Excessive chargebacks can damage a merchant’s relationship with their payment processor and customers.

    Chargeback Time Limits

    Customers typically have 60-120 days from the transaction date to initiate a chargeback, depending on the card network and reason code. However, it can be as far as 540 days from the transaction date.

    Merchants usually have 7-10 days to respond to a chargeback notice.

    Tips for Merchants to Prevent and Manage Chargebacks

    • Clear Communication: Provide detailed product descriptions and clear refund policies.
    • Responsive Customer Service: Address customer concerns promptly to prevent disputes from escalating to chargebacks.
    • Secure Payment Processing: Implement strong fraud prevention measures to reduce unauthorized transactions.
    • Accurate Billing Descriptors: Ensure your business name is clearly recognizable on credit card statements.
    • Delivery Confirmation: Use tracking numbers for shipped items to prove delivery.
    • Proper Documentation: Keep detailed records of all transactions and customer communications.
    • Chargeback Alerts: Consider subscribing to chargeback alert services to address potential issues before they become formal disputes.

    Friendly Fraud

    Friendly fraud” occurs when a customer files a chargeback for a legitimate transaction, either mistakenly or intentionally. Educating customers about your billing practices and encouraging them to contact you directly with concerns can help mitigate this issue.

    The Future of Chargebacks

    The payments industry is continually working to improve the chargeback process. Initiatives like Visa’s Visa Claims Resolution (VCR) aim to streamline the process, reduce timeframes, and implement more automated decision-making to resolve disputes more efficiently.

    Hopefully this guide gives you the basic structure of payment processing so you can better understand your statement as well as your business’ needs.

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  • FTC Targets Deceptive AI Claims, Shopify and Stripe Users Are Warned

    FTC Targets Deceptive AI Claims, Shopify and Stripe Users Are Warned

    The Federal Trade Commission (FTC) has launched a crackdown on deceptive artificial intelligence (AI) claims. This aggressive move targets companies that exaggerate their AI capabilities or misuse consumer data under the guise of AI-powered services.

    For direct response businesses and those relying on platforms like Stripe and Shopify, this regulatory action demands immediate attention and strategic adaptation.

    The FTC’s initiative aims to protect consumers from false promises and ensure transparency in AI-driven products and services. It signals a new era of scrutiny for businesses leveraging AI in their operations and marketing.

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    The FTC’s Stance on AI Claims

    The Federal Trade Commission (FTC) has taken a firm stance against deceptive artificial intelligence (AI) claims through its “Operation AI Comply” initiative. This crackdown targets businesses that exploit the AI hype to mislead consumers or engage in fraudulent practices.

    Key Points of the FTC’s Position

    1. Zero Tolerance for Deception: The FTC Chair, Lina Khan, has explicitly stated that “Using AI tools to trick, mislead, or defraud people is illegal”. This leaves no room for ambiguity – the FTC will not tolerate any form of AI-related deception.
    2. Scrutiny of AI Claims: The agency is meticulously examining whether products or services actually use AI as advertised and if they perform as marketed. Businesses must have a solid basis for any AI-related claims they make.
    3. Focus on Transparency: The FTC demands honesty and transparency in AI marketing. Companies must be truthful about their AI capabilities and avoid exaggerated or false claims.
    4. Protecting Consumers and Fair Competition: By addressing unfair or misleading practices, the FTC aims to safeguard both consumers and honest businesses innovating in the AI space.
    5. Broad Scope of Enforcement: The FTC’s actions span various sectors, including legal services, e-commerce, and review generation. This wide-ranging approach demonstrates the agency’s commitment to addressing AI-related issues across the entire marketplace.

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    Impact on Direct Response Businesses

    The FTC’s crackdown on deceptive AI claims has significant implications for direct response businesses, particularly those leveraging AI technologies in their marketing strategies and customer interactions.

    Reshaping Marketing Strategies

    Direct response businesses often rely on cutting-edge technologies to enhance their marketing effectiveness. With the FTC’s heightened scrutiny, companies must now carefully evaluate their AI-related marketing claims.

    Exaggerated statements about AI capabilities in personalization, customer service, or product recommendations could lead to regulatory trouble.

    Potential Risks

    • Legal Consequences: Businesses found in violation of FTC guidelines may face hefty fines and legal action. The financial impact could be substantial, especially for smaller direct response companies.
    • Reputation Damage: In an era where consumer trust is paramount, being accused of deceptive AI practices can severely damage a brand’s reputation. This could lead to loss of customers and difficulty in acquiring new ones.
    • Platform Penalties: For businesses using Stripe or Shopify, non-compliance with FTC guidelines could result in additional scrutiny or even account suspensions from these already risk-averse platforms.

    Adapting to New Realities

    Direct response businesses must now strike a delicate balance between leveraging AI’s benefits and maintaining regulatory compliance. This may involve:

    • Reevaluating marketing copy and claims related to AI capabilities
    • Implementing more rigorous testing and verification of AI-powered features
    • Enhancing transparency in how AI is used in customer interactions and data processing

    Opportunities Amidst Challenges

    While the FTC’s actions present challenges, they also create opportunities for ethical businesses. Companies that can demonstrate genuine AI capabilities and transparent practices may gain a competitive edge. This regulatory push could foster innovation in responsible AI use, potentially leading to more effective and trustworthy direct response marketing strategies.

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    Impact on Stripe and Shopify Businesses

    As the FTC intensifies its focus on AI-related claims, platforms like Stripe and Shopify, known for their risk-averse policies, are likely to become even more vigilant in their oversight of businesses using their services.

    Stripe’s Existing Risk Policies

    Stripe already maintains a robust Financial Crimes Risk Appetite Policy Statement, which sets strict standards for compliance with laws and regulations.

    This policy covers anti-money laundering (AML), countering the financing of terrorism (CFT), and sanctions compliance. With the FTC’s AI crackdown, Stripe may expand its scrutiny to include AI-related claims made by businesses using its platform.

    Potential Policy Shifts

    • Enhanced Due Diligence: Stripe and Shopify may implement more rigorous vetting processes for businesses claiming to use AI in their products or services. They already underperform (initially) when it comes to due diligence, so expect more business closures and suspensions.
    • AI Claim Verification: These platforms might require businesses to provide evidence supporting their AI-related claims before approving certain marketing materials or product descriptions.
    • Expanded Prohibited Activities: The list of prohibited activities on these platforms could grow to include deceptive AI claims or unverified AI-powered services.

    Consequences for Non-Compliant Businesses

    • Account Suspensions: Businesses found to be making false or misleading AI claims may face temporary or permanent account suspensions.
    • Financial Holds: Stripe or Shopify might place holds on funds if they suspect a violation of AI-related policies.
    • Increased Monitoring: Businesses with AI-related products or services may be subject to more frequent audits or reviews.

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    Best Practices for Compliance

    In light of the crackdown, direct response businesses must adopt robust compliance practices. These strategies will help you navigate the regulatory landscape while maintaining the trust of your customers and payment platforms.

    Honest Marketing of AI Capabilities

    • Be precise and truthful about your AI’s capabilities. Avoid using vague terms like “AI-powered” without specific explanations.
    • Clearly differentiate between human-assisted and fully automated AI processes in your marketing materials.
    • Provide concrete examples of how AI enhances your products or services, backed by verifiable data.

    Clear Disclosure of AI Use

    • Implement a transparent AI disclosure policy on your website and in your product descriptions.
    • Explain in simple terms how AI is used in your business processes, from customer service to product recommendations.
    • Update your privacy policy to reflect how AI interacts with customer data.

    Safeguarding Consumer Data

    • Implement robust data protection measures for all AI-related processes.
    • Regularly audit your AI systems to ensure they’re not collecting or using data beyond what’s necessary and disclosed.
    • Provide customers with clear options to opt-out of AI-driven processes if they choose.

    Showcase Real Results

    1. Use case studies and testimonials to demonstrate tangible benefits of your AI-enhanced offerings.
    2. Present data-driven evidence of improved customer experiences or product performance.
    3. Highlight unique problem-solving capabilities enabled by your AI technology.

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    The Future of AI in Direct Response Marketing

    As we look ahead, artificial intelligence is poised to revolutionize direct response marketing, offering unprecedented opportunities for personalization, efficiency, and effectiveness. Here’s how AI is shaping the future of this industry.

    Hyper-Personalization at Scale

    AI will enable marketers to create highly personalized campaigns for individual consumers at a massive scale. Machine learning algorithms will analyze vast amounts of data to predict consumer preferences and behaviors, allowing for tailored messaging that resonates on a personal level.

    Predictive Analytics and Optimization

    Advanced AI models will provide more accurate predictions of campaign performance, allowing marketers to optimize their strategies in real-time. This will lead to more efficient resource allocation and higher ROI on marketing spend.

    AI-Driven Content Creation

    Generative AI tools will assist in creating compelling marketing content, from ad copy to visual assets. This will speed up the creative process and allow for rapid A/B testing of different content variations.

    Conversational AI and Chatbots

    AI-powered chatbots and virtual assistants will become more sophisticated, providing personalized customer interactions 24/7. These tools will not only answer queries but also guide customers through the purchasing process, increasing conversion rates.

    Enhanced Customer Journey Mapping

    AI will provide deeper insights into the customer journey, identifying key touchpoints and opportunities for engagement. This will allow marketers to create more seamless and effective multi-channel campaigns.

    Integration with Emerging Technologies

    AI will be integrated with other emerging technologies like augmented reality (AR) and virtual reality (VR) to create immersive and interactive direct response experiences.

    Automated Campaign Management

    AI will take on more of the day-to-day campaign management tasks, from bid adjustments to audience segmentation, allowing marketers to focus on strategy and creative aspects.

    While these advancements offer exciting possibilities, direct response marketers need to stay informed about AI regulations and best practices. The FTC’s recent crackdown on deceptive AI claims serves as a reminder that transparency and ethical use of AI is becoming the standard.

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  • DOJ Visa Lawsuit, What This Means for Merchants

    DOJ Visa Lawsuit, What This Means for Merchants

    The Department of Justice (DOJ) has thrown down the gauntlet, launching a high-stakes antitrust lawsuit against Visa, the card network giant.

    At the heart of this lawsuit lies a bold accusation: Visa has allegedly weaponized its dominant market position to stifle competition and maintain an iron grip on online debit transactions. The DOJ claims that Visa’s practices have not only violated antitrust laws but have also run afoul of the Durbin Amendment, a key piece of financial regulation.

    This legal showdown isn’t just another corporate skirmish—it’s a pivotal moment that could redefine how we pay for goods and services.

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    Before the Case: Visa’s Dominance in the Debit Card Market

    For decades, Visa has reigned supreme in the debit card market, wielding unprecedented power and influence over digital payments. This dominance has shaped the landscape of financial transactions, affecting consumers, merchants, and competing networks alike.

    Visa’s Market Position

    Visa’s grip on the debit card market has been nothing short of staggering. The company has consistently processed over 60% of all debit transactions in the United States, generating a whopping $7 billion in annual processing fees. This market share has translated into immense power, allowing Visa to dictate terms and fees across the industry.

    The company’s stronghold extended beyond mere numbers. Visa’s brand became synonymous with debit card payments, with 52% of American adults – 133 million people – carrying a Visa credit card in their wallets. This ubiquity reinforced Visa’s position as the go-to network for debit transactions.

    Traditional Payment Processing

    In the past, merchants had little choice but to accept Visa’s terms when it came to processing debit card payments. The company’s vast network of partnerships with banks and financial institutions meant that refusing Visa could result in losing a significant portion of potential customers.

    Visa’s dominance allowed it to maintain higher fees compared to potential competitors. These fees, often hidden from consumers, were borne by merchants and frequently passed on to customers in the form of higher prices.

    Visa’s Business Practices

    Visa’s path to market dominance wasn’t just about size and reach. The company employed several strategies to maintain its position:

    1. Exclusive deals with banks: Visa forged partnerships with major financial institutions, incentivizing them to issue Visa-branded cards exclusively or predominantly.
    2. Penalties for diversification: The company allegedly imposed or threatened higher fees on merchants who attempted to use alternative payment networks for debit transactions.
    3. Stifling innovation: By discouraging the use of competing networks, Visa effectively slowed the pace of innovation in the debit payment landscape.

    Pacifying potential challengers: Internal documents suggest that Visa financially incentivized fintech companies to collaborate rather than compete, preventing them from developing into serious rivals.

    These practices, while beneficial for Visa’s bottom line, raised concerns about fair competition and the overall health of the payment processing ecosystem. As we’ll see in the next section, these concerns eventually caught the attention of regulators, setting the stage for the current legal battle.

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    Now: DOJ’s Antitrust Lawsuit

    The DOJ’s complaint paints a damning picture of Visa’s business practices:

    1. Monopolization: The lawsuit alleges that Visa has unlawfully monopolized the debit network services market through exclusionary conduct. The DOJ claims Visa controls over 60% of all debit transactions and a staggering 65%+ of card-not-present debit transactions in the U.S.
    2. Anticompetitive Agreements: Prosecutors argue that Visa’s contracts with merchants, acquirers, and issuers unreasonably restrain trade. These agreements allegedly require 90-100% of transactions to be routed through Visa, with steep penalties for non-compliance.
    3. Foreclosure of Rivals: The DOJ asserts that Visa’s conduct effectively locks up 45-75%+ of transaction volume, denying competitors the scale necessary to compete effectively.
    4. Exploitation of Market Position: The lawsuit claims Visa leverages its dominance in “must-route” transactions to extract anticompetitive terms across the board.

    Visa’s Response

    Visa has come out swinging, vehemently denying the DOJ’s allegations. Julie Rottenberg, Visa’s General Counsel, stated that the lawsuit is “meritless” and ignores the reality of a competitive and growing debit space. Visa argues that its success stems from providing a secure, reliable network with world-class fraud protection and value for its users.

    The company points to the expanding universe of payment options as evidence of a thriving, competitive market. Visa has pledged to defend itself vigorously against the DOJ’s claims.

    Merchant Perspectives

    For merchants, this lawsuit represents a potential turning point. Many businesses have long chafed under Visa’s fee structures and routing requirements. The DOJ’s action brings hope for:

    • Lower processing fees
    • More flexibility in choosing payment processors
    • Increased innovation in the payment space

    However, merchants also face uncertainty in the short term. Any major changes to the payment processing landscape could require significant adjustments to their operations and technology infrastructure.

    Broader Industry Impact

    The DOJ’s lawsuit against Visa sends shockwaves through the entire payment processing industry:

    1. Other Networks: Competitors like Mastercard are likely watching the case closely, as the outcome could affect their own business practices.
    2. Fintech Companies: The lawsuit alleges that Visa paid potential competitors like PayPal and Apple not to develop rival debit products. This revelation could spur increased scrutiny of partnerships between established players and fintech innovators.
    3. Regulatory Landscape: This case signals a more aggressive approach to antitrust enforcement in the financial sector under the Biden administration.

    As the legal battle unfolds, it promises to keep the payment processing world on edge, with potentially transformative consequences for how we pay for goods and services in the digital age.

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    The Future: Implications for the Payment Industry

    The DOJ’s antitrust lawsuit against Visa could reshape the landscape of digital payments, affecting not only Visa but the entire payment processing ecosystem. Let’s explore the potential outcomes and their implications for various stakeholders.

    Potential Outcomes for Visa

    If the DOJ prevails in its lawsuit, Visa could face significant consequences:

    1. Structural Changes: The court might order Visa to divest certain business lines or restructure its operations to promote competition.
    2. Behavioral Remedies: Visa may be prohibited from engaging in specific practices deemed anticompetitive, such as exclusive deals with merchants or financial incentives to potential competitors.
    3. Financial Penalties: Visa could be liable for substantial damages, potentially in the billions of dollars, given the automatic trebling of damages under antitrust law.

    Even if Visa emerges victorious, the scrutiny from this lawsuit may prompt the company to voluntarily adjust some of its practices to avoid future legal challenges.

    Impact on Merchants

    For businesses accepting Visa card payments, the lawsuit’s outcome could bring significant changes:

    1. Lower Fees: Increased competition in the payment processing market could lead to reduced transaction fees for merchants.
    2. Greater Choice: Merchants may gain more flexibility in choosing payment processors and routing transactions.
    3. Technological Innovation: A more competitive landscape could spur the development of new, merchant-friendly payment technologies.

    Effects on Other Credit Card Networks

    The lawsuit’s ripple effects will likely extend to Visa’s competitors:

    1. Increased Scrutiny: Other major players like Mastercard may face similar investigations and potential legal challenges.
    2. Market Share Shifts: If Visa’s dominance is curtailed, competitors could seize the opportunity to expand their market presence.
    3. Innovation Push: The threat of regulatory action may drive all payment networks to focus more on innovation and customer value to justify their market positions.

    Consumer Implications

    While not directly targeted by the lawsuit, consumers stand to be significantly affected:

    1. Potential Price Reductions: If merchant fees decrease, some of these savings could be passed on to consumers in the form of lower prices.
    2. Expanded Payment Options: Increased competition could lead to a broader array of payment methods and features available to consumers.
    3. Enhanced Security: The push for innovation may result in improved fraud protection and security measures across the industry.

    Broader Industry Impact

    The lawsuit signals a shift in the regulatory landscape that could have far-reaching consequences:

    1. Fintech Innovation: Reduced barriers to entry could spur innovation from fintech companies and startups in the payment space.
    2. Regulatory Scrutiny: The case may prompt lawmakers to clarify regulations governing payment routing competition and network practices.
    3. Global Implications: As a leader in the global payments industry, changes to Visa’s U.S. operations could influence its practices worldwide.

    The outcome of this lawsuit has the potential to fundamentally alter the dynamics of the payment processing industry. Whether through court-mandated changes or voluntary adjustments by industry players, we can expect to see a more competitive, innovative, and possibly more consumer-friendly payment ecosystem in the years to come.

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