Category: AI
-
FTC Targets Deceptive AI Claims, Shopify and Stripe Users Are Warned
The Federal Trade Commission (FTC) has launched a crackdown on deceptive artificial intelligence (AI) claims. This aggressive move targets companies that exaggerate their AI capabilities or misuse consumer data under the guise of AI-powered services. For direct response businesses and those relying on platforms like Stripe and Shopify, this regulatory action demands immediate attention and…
Written by
-
SaaS Customer Service: Why Human Touch Matters in a Digital World
As someone who’s been in the software as a service game for a while now, I can confidently say that customer support is the secret sauce to a thriving business. Trust me, when it comes to keeping your clients happy and reducing churn rates, you can’t afford to skimp on top-notch customer service. I recently…
Written by
-
5 Actually Useful Ways to Use AI in Email Marketing
Are you ready to take your email marketing campaigns to the next level? Of course you are! And guess what? AI is here to help you do just that. Email marketing remains one of the most powerful tools for reaching and engaging with customers—especially in direct response and affiliate marketing. But with so many emails…
Written by
-
FTC Ramps Up AI Regulation with new Impersonation Rule
In a significant move to protect consumers and legitimate businesses, the Federal Trade Commission (FTC) has announced the implementation of the Impersonation Rule, which went into effect on April 11, 2024. This new rule specifically targets scams and deceptive practices involving the impersonation of government agencies and businesses, with a particular focus on the growing…
Written by
-
Empowering the Workplace: How AI and LLMs Revolutionize Productivity and Efficiency
Among the rapid technological advancements that drive our digital world, Artificial Intelligence (AI) and large language models stand as pioneers, spearheading this transformative wave that is reshaping industries, economies, and societies. AI, once a concept limited to the realm of science fiction, is now a tangible, powerful tool that permeates our daily lives. Its applications…
Written by
