Category: COACHING
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FTC v Automators AI: A Guide for Business Opportunity Merchants and Coaches
In this new era where artificial intelligence (AI) has become the golden ticket in e-commerce, a recent ruling by the Federal Trade Commission (FTC) sends a powerful message across the bow of all business opportunity merchants and coaches: integrity is non-negotiable. The case in point? The owners of Automators AI, a once-promising AI-driven e-commerce scheme…
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The Power of Emotional Appeal Advertising for Online Coaches
In today’s digital age, where consumers are constantly bombarded with ads, standing out is no longer just about having the flashiest graphics or the catchiest jingle. It’s about making a genuine emotional connection. This is where the magic of emotional appeal advertising steps in. This powerful tool has the capability not only to grab your…
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Building a 6-Figure Coaching Business: Is Coaching, Alone, Enough?
In an age where technology infiltrates nearly every aspect of our lives, it’s no surprise that the realm of personal fitness has not been spared. In fact, one could argue that technology has revolutionized the way we approach health and wellness. However, with this digital shift comes an array of new challenges and opportunities. In…
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Seize the Season: Embracing Seasonality in Marketing Supplements for Fitness Coaches
As a fitness coach or ecommerce supplement seller, you’re no stranger to the constant ebb and flow of trends in the health and wellness industry. The supplement market is bustling, brimming with opportunities for those willing to innovate and adapt. And one area that is ripe for exploration? Seasonal supplements. What if we left behind…
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FTC’s Business Opportunity Rule Expands to Coaching — Must Read!
In a recent press release, the Federal Trade Commission (FTC) is considering an expansion to its Business Opportunity Rule to include coaching services, e-commerce merchants, and investment opportunities. As an online coach, you must provide potential customers with a disclosure document that outlines key information about your business. Failure to do so could result in…
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