Category: DATA PROTECTION
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Businesses Expose 12% of Customer Data — Avoiding Data Breaches & What to Do When They Happen
It’s a frightening reality: 12% of businesses are exposing their customers’ private data. Data breaches cost companies tens of billions of dollars each year, but the financial damage is only the tip of the iceberg. The personal data of customers, including contact information, social security numbers, and credit card numbers, is being put at risk.…
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Dark Patterns: Avoid These User Experience Tactics or Face FTC Takedown
CHARGEBACKS, CHECKOUT, COMPLIANCE, DATA PROTECTION, E-COMMERCE, FRAUD, Marketing Strategies, PAID SUBSCRIPTION, SUBSCRIPTION, SUBSCRIPTION MARKETING, WEBSITE COMPLIANCEUser experience and design carry a hidden element of sinister manipulation unbeknownst to consumers called dark patterns. Dark patterns are insidious UX tactics used by companies to trick customers into completing unwanted or unnecessary purchases, or taking any action that yields more profit for the business at the detriment of customer satisfaction and trust. Consumers…
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5 Ways to Protect Your Online Accounting Service
When you cater to businesses raking in near 7 figures a year, demand for online accounting and consulting services is high. A 24-hour, 7-day a week consultant is a handy thing! That account and consulting is a business, in and of itself. And as a business, you need to make sure you’re protected from fraud,…
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Data Scraping LinkedIn Verdict Boosts Your Email Marketing Potential
LinkedIn lost the preliminary case regarding web scraping, effectively ending the limbo that writers, journalists, and marketers remained trapped in when it came to using public and archived data. This ruling could lead to major changes for email marketing, which is great for targeting new leads and boosting conversions. Let’s explain. Summing Up the Court…
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Plaid Class-Action Lawsuit Reveals Open Banking’s Biggest Problem – Here’s How to Protect Your Customer’s Data
Privacy concerns are trending since before the pandemic–swirling around the topic of open banking. If you’re not sure what open banking is, it’s the concept of allowing third-party companies to use consumer financial data for additional services and features. There are two main companies that provide open-banking platforms: Plaid and Trustly. Now, it might sound like…
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