Category: DIRECT RESPONSE

  • Bad Business Models That Didn’t Survive 2024

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    Remember when everyone and their cousin wanted to start a dropshipping business in 2020? I cringe thinking about all those “guru” courses promising overnight millions. But here’s the thing, e-commerce has done a complete 180 since those early pandemic days. And some of those “can’t-fail” business models have, well… failed spectacularly. The e-commerce landscape has…

    A business man visibly upset looking at a graph that is on decline.
  • How to Increase Organic Leads, No Matter Your Business

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    Are you tired of chasing leads that fizzle out faster than a failed payment? Organic leads are pure gold. They’re pre-qualified, cost-effective, and convert better than any paid campaign I’ve ever run. Many businesses waste thousands on paid advertising while overlooking the sustainable power of organic lead generation. I’ve personally seen much success in finding…

    Hand holding a piece of chalk against a chalk board that displays the word "LEADS" written five times with arrows pointing into a funnel labeled "BUSINESS" and dollar signs $$
  • Maximize Customer Retention by Mastering the Downsell

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    You know the upsell and the cross-sell, but do you know the downsell? This sales method perfects the trifecta. It gives you the opportunity to not only retain customers but improve your product and bump your bottom line. Here’s all you need to know about the downsell, how to use it, and what to look…

    "Downsell" text surrounded by various icons including shopping carts, sales tags, and funnels.
  • Branding vs Direct Response Marketing: Use the Best of Both

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    Are you looking to take your marketing strategy to the next level and leave your competitors in the dust? The secret weapon you’ve been searching for is right under your nose: branding. That’s right, the same branding tactics that big corporations use to build loyal customer bases and dominate their industries can be harnessed by…

    megaphone on the left surrounded by marketing symbols, megaphone on the right surrounded by noise symbols
  • Reddit Has Something Brewing for Direct Response Merchants

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    Reddit is the self-proclaimed “front page of the internet,” where millions of users gather to discuss, share, and interact with content across a vast array of topics and interests. For direct response marketers, Reddit presents a unique opportunity to tap into highly engaged communities and drive meaningful results. In this post, we’ll explore the benefits…

    businessman sitting at desk in front of large monitor displaying the Reddit website, stacks of cash on his desk