Category: Email Marketing
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Your Guide to Irresistible Black Friday Emails 2024 Edition
Black Friday marks the beginning of the holiday shopping season, and everyone know that email campaigns are the driving force for BFCM sales. Your email subject line serves as the gateway to your offer, making it the most critical element of your campaign. A compelling subject line can skyrocket your open rates, while a lackluster…
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If You Don’t Have an Email Sunset Policy, Then What Are You Doing?
Email remains a powerful tool for connecting with your audience. However, as your email list grows, you may find yourself grappling with a common challenge: inactive subscribers. These silent lurkers can drag down your open rates, click-through rates, and overall campaign performance. But fear not, because there’s a solution that can help you keep your…
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Mastering Abandoned Cart Emails
Abandoned customer carts are a common problem for ecommerce businesses, with an average cart abandonment rate of 69.57% across all industries. When potential customers add items to their cart but leave without completing the purchase, it represents a significant loss of potential revenue. However, abandoned cart emails can be a powerful tool to recover these…
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MUST DO Google, Yahoo Email Deliverability Updates for June 1, 2024
June 1, 2024, marks a significant milestone for email marketers worldwide—major updates to email deliverability protocols by Google and Yahoo are set to take effect. These changes promise to reshape how emails are filtered, delivered, and engaged with by recipients. As email marketers, you must adhere to these updates to maintain high deliverability rates and…
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5 Actually Useful Ways to Use AI in Email Marketing
Are you ready to take your email marketing campaigns to the next level? Of course you are! And guess what? AI is here to help you do just that. Email marketing remains one of the most powerful tools for reaching and engaging with customers—especially in direct response and affiliate marketing. But with so many emails…
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