DirectPayNet

Category: EU

  • Jackpot! A Guide to Launching a Money-Making Online Casino

    Jackpot! A Guide to Launching a Money-Making Online Casino

    The online gaming arena offers gamblers a slice of Vegas right at their fingertips. But what does it take to become the mastermind behind a successful online casino platform?

    As someone who’s rubbed shoulders with the giants of the gambling industry for years, I’m here to pull back the curtain on the secrets of starting and scaling a thriving online casino venture.

    Dive into our comprehensive guide to unravel the key components, from selecting a top-notch software provider to devising a killer marketing strategy, that’ll transform your casino dream into a money-making reality.

    Setting the Foundations for Your Online Casino Business

    Navigating the igaming industry can be as thrilling as a high-stakes game of blackjack. But, much like a game, the right strategies are paramount. To start an online casino business that not only attracts but retains enthusiastic gamblers, it’s essential to lay a robust foundation. Here’s where to begin:

    Choosing a Reliable Gaming Platform

    The heart of every successful online casino lies in its software. Your choice of a software provider is more than just a technical decision—it’s the very essence of your user experience.

    Opting for a high-quality software provider ensures that your game content is top-tier and your platform’s functionality is seamless. Think of it as the dealer in a game of blackjack: the smoother the deal, the better the play.

    Whether it’s the graphics in roulette or the algorithms behind sports betting, your software determines the player’s journey.

    The Crucial Role of Licensing

    A credible online casino business isn’t just about the thrill of games—it’s about trust. This trust is stamped with the seal of a legitimate gambling license. Diverse gambling jurisdictions like Malta, Curacao, Gibraltar, Alderney, and the Isle of Man offer varying benefits, but they all verify your casino’s authenticity in the vast online gambling market.

    However, not all licenses are created equal. Collaborating with an experienced casino development firm ensures you’re guided towards the right licensing, aligning with your business plan and target audience.

    Getting the Right Payment Methods in Place

    The thrill of the game is closely followed by the satisfaction of a swift payout. Traditional payment systems like Stripe or PayPal might be household names, but in the high-risk landscape of the gambling industry, they fall short.

    Embracing dedicated casino and gambling merchant accounts and integrating cryptocurrency options, such as bitcoin, can significantly elevate user trust. After all, a secured win is as crucial as the game itself. And when you have payment methods that offer fast balance transfers and quick top-ups, you keep the dice rolling, ensuring players stay engaged for longer.

    Money is the goal and foundation of your business. Secure payment processing is a must. Get it now.

    Designing a User-Centric Online Casino Experience

    Venturing into the world of online casinos is akin to setting foot in the neon-lit streets of Las Vegas for the first time. The glitz, glamour, and thrill are unparalleled, but what keeps gamblers returning is the user experience.

    Designing a user-centric online casino isn’t about flashy graphics or huge bonuses alone—it’s about creating an environment where players feel valued, entertained, and secure. Here’s how to ensure your gambling platform checks all those boxes:

    Software User-Friendliness and Functionality

    A dazzling array of online casino games can attract players, but what retains them is the ease of use. Prioritizing a user-friendly interface ensures that players, whether novices or seasoned gamblers, can navigate your platform effortlessly.

    This seamless experience extends beyond the front-end; ensuring optimal functionality requires a blend of high-quality game content and intuitive design. From the rapid pace of blackjack to the slow, strategic allure of baccarat, players should be able to jump from game to game without a hitch.

    Diversifying Your Game Range

    Diversity is the spice of life, and in the online gambling business, it’s the lifeline for retention.

    Collaborating with leading casino software providers and game developers allows you to offer a vast array of games—from classics like roulette and sports betting to innovative digital lotteries.

    And don’t forget cryptocurrency! Consider incorporating Bitcoin-based games to cater to the next-gen gamblers.

    Crafting Attractive Offers and Loyalty Programs

    Crafting alluring bonuses, rewards, and loyalty programs can be the magnetic pull that attracts players to your platform over others.

    These incentives not only enhance the overall user experience but also foster a sense of value. Players should feel that their time, and more importantly, their money, is being rewarded.

    Ensuring Seamless Operations and Support

    Behind the dazzling lights and intoxicating allure of every successful online casino lies a well-oiled machine. The rapid spin of a roulette wheel or the suspense-filled pause before a card is revealed might be the face of your gaming business, but the backbone is always its operations and support.

    A seamless experience from log-in to cash-out is crucial for an online gambling business aiming to stand out in this competitive arena.

    Payment Ease and Efficiency

    For gamers and gamblers, the promise of big wins is undeniably enticing. However, the real seal of trust is established when players see their winnings effortlessly transferred into their bank accounts or credit cards.

    Efficient payment processing systems, especially those tailored for high-risk industries like the gambling market, ensure smooth transactions. While traditional platforms may have their limitations, integrating payment methods that cater specifically to the casino landscape can significantly elevate the user’s trust.

    Moreover, the embrace of cryptocurrency provides an added layer of security and speed, catering to the evolving demands of modern gamblers.

    24/7 Customer Support: A Non-Negotiable

    Players from Malta to the Isle of Man seek platforms that make them feel heard and supported. An active and efficient customer support system isn’t just a feature—it’s the lifeline of your online casino.

    Whether it’s a query about a game’s functionality or a concern about payment methods, having a dedicated team available round the clock ensures that players worldwide feel valued. Remember, a quick response time isn’t just about resolving issues; it’s about building lasting relationships in the gambling industry.

    Negative reviews and burnt customers can kill your business. We can help.

    Effective Marketing and Growth Strategies

    Every successful online casino isn’t just a hub of electrifying games—it’s a brand that resonates. The world of online gambling might revolve around chance, but growing a successful online casino is anything but a gamble.

    It requires strategic foresight, adept marketing efforts, and an unyielding commitment to staying ahead in the game. Let’s explore the strategies that can propel your casino platform from a mere startup to a recognized name in the global gambling market.

    Building a Powerful Marketing Strategy

    Visibility is currency.

    To ensure your casino website doesn’t get lost in the vast sea of platforms, an effective marketing strategy is paramount. Harnessing the power of social media can amplify your presence, turning casual browsers into loyal gamblers.

    Diving into affiliate marketing can expand your reach, tapping into established audiences eager for a fresh gaming experience. And never underestimate the prowess of SEO; with tailored efforts, you can position your platform as a top choice for keywords ranging from “European gaming” to “online casino games”.

    Staying Ahead in the Competitive Gambling Market

    The online gambling business is dynamic, with trends shifting as rapidly as cards in a game of baccarat. To ensure longevity, it’s essential to keep a keen eye on the horizon.

    Collaborate with leading game providers to consistently refresh your game content, ensuring your platform remains exciting and innovative. Dive deep into emerging trends, from cryptocurrency gaming to virtual sportsbooks, to cater to the evolving tastes of your target audience. And always be open to partnerships, whether through white label solutions or strategic collaborations, to diversify and strengthen your offerings.

    Building Trust Through Transparency

    While marketing can boost your visibility, it’s trust that cements player loyalty. Ensure transparency in every facet of your platform, from payment methods to game algorithms.

    Garnering gaming licenses from reputable jurisdictions such as the Malta Gaming Authority not only lends credibility but showcases your commitment to fair play. Regularly engage with your player community, seeking feedback and continually refining your offerings based on their insights.

    Ready to Run Your Own Online Casino Business?

    As you embark on the exhilarating journey of establishing an online casino, remember that the foundation of every successful venture lies in trust and seamless transactions.

    At DirectPayNet, we’ve been the cornerstone of payment solutions for the gambling industry, ensuring both security and efficiency. With years of expertise and a deep understanding of the unique challenges faced by casino platforms, we are your trusted partners in this venture.

    Ready to elevate your online casino’s payment experience? Let DirectPayNet be your guiding hand, ensuring that every win, every transaction, is as smooth as the spin of a roulette wheel.

    SECURE YOUR ONLINE GAMING BUSINESS NOW

  • How Marketers Can Stay Ahead Using the European Accessibility Act (EAA)

    How Marketers Can Stay Ahead Using the European Accessibility Act (EAA)

    Introduced in 2019 by the European Union, the European Accessibility Act (EAA) serves as a testament to the EU’s commitment to crafting a more inclusive digital and physical space.

    But the ramifications of this act stretch far beyond European borders. For online business owners, marketers, and even industries involved in crafting physical digital devices, understanding and adapting to the EAA is no longer just an option—it’s imperative. Especially when considering its looming deadline of June 28, 2025.

    Understanding the EAA: A Quick—But Deep—Dive

    Amidst the vast ocean of regulations and standards that companies navigate, the European Accessibility Act (EAA) emerges as a lighthouse for many, guiding the way towards a more inclusive digital environment. But what precisely does the EAA entail? Let’s break it down.

    Origin and Objective

    Established by the European Union in 2019, the EAA was not just another piece of legislation added to the books. Its inception was driven by a singular, unwavering purpose: to ensure that products and services, both digital and physical, are accessible to all, particularly those with disabilities.

    This act recognizes the simple truth that in our digital age, accessibility isn’t just about physical spaces but about ensuring everyone can engage with, use, and benefit from digital products and services.

    Scope

    When we talk about the EAA, its breadth is truly impressive. It isn’t limited to the corners of websites or the interfaces of mobile apps. The act extends its reach to cover self-service terminals, ticketing machines, ATMs, smart TVs, smartphones, and a plethora of other digital devices.

    In essence, any product or service interfacing with the European market must have its doors open to everyone, no exceptions.

    The Deadline

    The clock is ticking. Companies offering products or services to EU customers have until June 28, 2025, to ensure they comply with the EAA.

    And this isn’t just for businesses rooted in the EU. Any international company catering to this vast market needs to have the EAA on their radar, regardless of where their headquarters might be.

    The Landscape Before EAA

    Prior to the EAA, a tapestry of regulations and directives aimed to carve a path towards a more inclusive digital and physical environment. Let’s navigate through these earlier measures to better appreciate the advancements the EAA brings.

    EU Web Accessibility Directive

    Predating the EAA, these web content accessibility guidelines (WCAG 2.1) specifically targeted public sector websites and mobile applications in Europe. Encompassing a vast array of digital interfaces from school platforms to public service portals, it aimed to make the digital face of public services more approachable and usable for all citizens.

    Notably, since it was implemented before Brexit, it also applies to the UK.

    Public Sector Bodies Accessibility Regulations

    Zeroing in on the UK, this specific regulation was introduced to ensure that websites and mobile applications of public sector bodies are accessible to all, harmonizing with the standards set by the EU. This means that even outside of direct EU oversight, the UK maintained a commitment to digital inclusivity.

    EN 301 549

    Differing slightly in its approach, EN 301 549 is more of a technical standard rather than a directive or regulation. It outlines the accessibility requirements for information and communication technology (ICT) products and services. While it meticulously sets the parameters for accessibility features, it doesn’t delve into the legal consequences of failing to meet these standards, a gap that the EAA addresses.

    The preceding landscape paints a picture of a Europe committed to fostering inclusivity long before the EAA. However, with the EAA’s introduction, there’s a clear shift in focus from primarily public sectors to including the private sector, highlighting the all-encompassing vision of a truly inclusive European market.

    Compliance is key. How is your business faring?

    Private Sector Implications: The EAA’s Broader Reach

    Historically, much of the emphasis on digital and physical accessibility was placed on public sector entities. The European Accessibility Act has recalibrated this focus, bringing the private sector firmly into the spotlight.

    A Vastly Expanded Scope

    From e-commerce platforms to entertainment apps, the EAA casts a wide net. Beyond the digital realm, it covers physical devices like ticketing machines, smart TVs, e-readers, and more. For businesses, this means a holistic reevaluation of how products and services are designed, developed, and delivered.

    The Power of Inclusivity

    At the heart of the EAA is the pursuit of an inclusive user experience. By complying, companies aren’t merely ticking off a regulatory box; they are embracing a more inclusive ethos. This ethos resonates with audiences far and wide, potentially opening up a market of over 80 million people with disabilities in EU countries alone.

    Boosting Brand Value

    In a world where corporate responsibility and brand values play a significant role in consumer choices, adhering to the EAA can propel a brand’s reputation. It sends a clear message: the brand prioritizes and values every single user, irrespective of their physical or cognitive abilities.

    Navigating Legal Waters

    Compliance isn’t just about goodwill; it’s also about risk mitigation. The EAA brings with it legal teeth. Non-compliance can result in fines, potential legal actions, or reputational damages. For businesses, especially those in high-risk sectors, this underscores the importance of proactive alignment with EAA standards.

    Innovation, Competitive Advantage, and the EAA

    In the business landscape, innovation is not just about crafting the next big product or launching a groundbreaking service. True innovation lies in anticipating market needs and staying ahead of regulatory curves. The European Accessibility Act serves as both a catalyst and a testament to this innovative spirit.

    Risk Mitigation as a Starting Point

    At its core, aligning with the EAA is about safeguarding a business. By taking proactive measures to ensure accessibility standards, companies not only mitigate potential legal risks but also sidestep the pitfalls of negative publicity.

    In the age of instant information, a company’s reputation can be tarnished overnight, and being EAA-compliant is a surefire way to reinforce brand credibility.

    Innovation Through Accessibility

    There’s a misconception that accessibility limits design or functionality. On the contrary, focusing on accessibility can lead to breakthrough innovations. By aiming to make products or services usable for everyone, businesses might discover more intuitive designs, efficient processes, or untapped market needs.

    Think about voice assistants or speech-to-text functionalities – initially developed with accessibility in mind but now mainstreamed and embraced globally.

    Standing Out in a Competitive Market

    As the 2025 deadline approaches, businesses that have already aligned with EAA standards will inevitably stand out. This early adoption becomes a unique selling proposition, highlighting a brand’s commitment to inclusivity and forward-thinking. In a saturated market, this could be the differentiating factor that attracts and retains customers.

    Is risk mitigation holding your business back? We can help!

    Final Thoughts: Accessibility as the Future of Business

    As we approach the June 28, 2025, deadline for European Accessibility Act compliance, businesses across the globe find themselves at a critical crossroads. The choice isn’t just about adhering to a set of regulations; it’s about recognizing and embracing the transformative power of accessibility.

    More than Compliance

    True, the EAA comes with legal imperatives. But forward-thinking businesses see beyond the immediacy of compliance. They recognize that accessibility isn’t just a mandate; it’s an opportunity. An opportunity to redefine accessible product design, to reach previously untapped markets, and to champion the cause of inclusivity in a world increasingly defined by its diversity.

    Driving Global Change

    The ripple effects of the EAA are being felt far beyond the borders of EU member states. It serves as a clarion call for businesses everywhere, signaling the importance and urgency of creating a more accessible world. As companies from different corners of the globe heed this call, we witness the dawn of a new era where businesses aren’t just profit-driven but purpose-driven.

    Future-Proofing the Business Landscape

    As technology evolves and the digital landscape becomes an intrinsic part of our daily lives, the importance of accessibility will only grow. Companies that align with the EAA today are not only securing their present but also ensuring they remain relevant and competitive in the future.

    A Collective Responsibility

    While the EAA might be an EU directive targeted at businesses, its ethos speaks to all of us. It underscores the collective responsibility we bear to create a world where everyone, regardless of their physical or cognitive abilities, can participate fully and equally.

    Embracing the Future with DirectPayNet: Your Trusted Partner

    In the evolving landscape of e-commerce and digital accessibility, businesses need partners that understand the complexities of the industry, especially when operating in high-risk sectors. With the impending EAA regulations and the continuous drive for inclusivity, it’s more important than ever to have a payment solutions partner that’s ahead of the curve.

    Why Choose DirectPayNet?

    • Experience in High-Risk Industries: Having operated extensively in high-risk sectors, DirectPayNet is adept at navigating the intricate challenges these industries present.
    • Comprehensive Payment Solutions: From ensuring secure transactions to providing diverse payment options suitable for a global audience, DirectPayNet ensures your business is equipped for success.
    • Dedication to Inclusivity: We understand the significance of the EAA and the broader push for digital accessibility. We’re committed to helping our partners achieve and maintain compliance while also ensuring a seamless user experience for all customers.

    If your business is seeking a partner that’s not just about payment solutions but also about future-proofing your operations in line with global standards, DirectPayNet is the choice for you.

    GET INTERNATIONAL PAYMENT PROCESSING TODAY

  • Stripe Users: Stripe EEA Is Causing You Chargebacks!

    Stripe Users: Stripe EEA Is Causing You Chargebacks!

    Chargebacks can quickly cause major losses for online businesses and merchants who use Stripe.

    If you’re one of the thousands of merchants who use Stripe to process international payments, we have news for you: Stripe EEA is appearing on customer bank statements and increasing your chargeback ratio.

    If you want to continue using Stripe, that’s fine. Below are all the facts you need to know about Stripe EEA and methods for avoiding chargebacks when using Stripe payment processing for international transactions.

    Too many chargebacks will lead to your funds being frozen and Stripe account being shut down.

    NOTE: Stripe EEA only applies to international transactions, specifically those that happen in Europe.

    What is Stripe EEA and is it different from Stripe?

    Stripe EEA, or European Economic Area, is a system that Stripe has implemented to protect consumer data and improve cross-border payments. With Stripe EEA, merchants are able to accept payments from customers within the European Economic Area, as this version of Stripe processes Euros and Pounds.

    It differs from regular Stripe as it requires two parts of authentication to complete an online payment instead of just one. This helps reduce fraud and provides added security for customers making purchases within the EEA.

    Remember, Stripe is a payment aggregator.

    Some, but not all, merchants or even transactions use Stripe EEA. How is that possible?

    Easy, Stripe is a credit card payment aggregator, not a processor. When you sign up for Stripe you get a payment gateway (PCI compliance guaranteed) linked to all the payment processors Stripe, itself, is linked up with.

    In Europe, requirements are different. Gateways, processors, and e-commerce businesses must adhere to PSD2 regulation, which is stricter than in the US.

    Stripe EEA appears on bank statements because it’s getting the best rate.

    As an aggregator, Stripe submits transactions through the payment processors it’s connected to. But sometimes, Stripe will put in part of a transaction through one credit card processor and the other part through another processor. The company does this to get the lowest possible rate.

    Only Stripe benefits from this tactic. You will always pay the same rate because Stripe—like most aggregators (PayPal, Square, etc.)—uses a flat-rate pricing model.

    Most of the time, Stripe EEA appears late on a customer’s credit card statement.

    Meaning, the charge won’t appear right away. You know what happens when customers see charges show up that they don’t recognize AND at a time they didn’t use their card? Chargebacks!

    Stripe collects a bunch of transactions from various vendors and merchants, then piles it all together as one single transaction through the processor(s) they choose. Again, this is to save them from spending too much on fees.

    Stripe EEA only applies to the European Economic Area.

    EEA stands for European Economic Area, so it makes sense that this credit card descriptor only appears for:

    • Customers purchasing from Europe
    • Stripe businesses operating in Europe

    That also applies for European customers buying from a European shop that uses Stripe, not just international customers. And, yes the United Kingdom is included here. Stripe EEA is actually based out of Ireland.

    How can I avoid chargebacks when using Stripe?

    We know how frustrating it is to start scaling your business only to see it come crashing down due to chargebacks. What a nightmare!

    Luckily, we have to tips and tricks for you to use that should help balance out your chargeback ratio and keep your business on the up-and-up.

    Stripe EEA is a billing descriptor, so change it.

    Easy as that. Go into your Stripe settings and store settings to make sure your billing descriptor appears exactly as you want it.

    We have some tips for you about what makes a good billing descriptor here. No matter what you choose, typing in something is always better than leaving it up to Stripe.

    With the email receipt, send a graphic of how the transaction might appear.

    If you know this is an issue and you just can’t seem to shake the consequences of it without leaving Stripe altogether, then tell the customer what’s up.

    When the customer places and order, the confirmation email they receive should include a graphic or a screenshot of how this purchase might appear. Don’t be afraid to show them two options: one with your store name and one with Stripe EEA.

    Describe why it might appear that way and when it could show up. Stripe EEA transactions usually don’t settle for at least one day after the purchase was made. Tell your customers that if they don’t get charged immediately, they should expect to see Stripe EEA tomorrow on their billing statement.

    Use chargeback prevention tools to help banks know the transaction is real.

    There are many ways to help prevent and reduce chargebacks. In this case, using a tool that puts a roadblock between direct-to-chargeback actions within banking systems would be most helpful.

    When the bank receives a chargeback request from a customer, they contact you first to check the accuracy of it. When you provide the details of the order for that cardholder, the bank can tell the customer directly and stop the chargeback process before any fees accrue.

    These tools are not the cheapest, but if you’re suffering from high chargebacks due to Stripe EEA, they’re worth purchasing.

    To coincide with these tools, you need to collect important customer data. Strong customer authentication (SCA) methods along with well-documented customer transaction data is crucial for winning a chargeback dispute at Stripe.com.

    Use another credit card processor for European transactions.

    Did you know you can have multiple payment processors and gateways on the same store?

    If Stripe EEA is ruining your international business but you don’t want to leave Stripe, then find an alternative only for international customers. It can even be another payment aggregator.

    The best one would be a local account within the EU. But you can find domestic accounts that process foreign transactions without issue.

    Adding another processor or gateway won’t disrupt the checkout process. It will look different from the Stripe checkout you’re customers are used to, but it can be just as simple. And let’s not forget to mention the added functionality another gateway comes with:

    • more payment methods (e.g., Apple Pay, local payment types, ACH, direct debit, Visa, Mastercard, American Express)
    • subscription, recurring payments, and buy now pay later payment options
    • additional security API plugins (like 3D Secure)

    The best solution is to leave Stripe and find a real payment processor.

    We’ve said it before and we’ll say it again: Stripe is an aggregator, not a payment processor. Aggregators are cheaper, but also come with their own set of risks, like the one discussed here—Stripe EEA.

    The Stripe support team is notoriously bad at caring for merchants and impossible to get ahold of.

    If chargebacks have become an issue for you due to this descriptor, then it’s time to find a real payment processor with better fraud prevention protocols in place. This will help you save money on fees and keep chargebacks at bay.

    A real payment processor is one you get with a merchant account or a merchant services provider like DirectPayNet. With a real merchant account, not an aggregator account, you get full control over how to handle payments.

    Get a merchant account for your online business through DirectPayNet and scale without risk.

  • How US-based Websites Can Accept Credit Card Payments in Europe

    How US-based Websites Can Accept Credit Card Payments in Europe

    Gaining traction in the European market is essential for the growth of any global brand. Having a credit card payments processor that accepts international payments is a fundamental asset for your online business. Between local currencies, foreign transaction fees, and exchange rates, there are several aspects of which your e-commerce store needs to maintain awareness all times. And this is only after you’ve found a payment service that accepts global payments without breaching service agreements.

    Here, we will outline what you need to operate as a US retailer in Europe successfully, helping you scale your large, medium, or small business across the globe to unprecedented levels of success.

    Accepting Credit Card Payments in Local European Currencies

    Customers in Europe, just like those in the US, are seeking convenience when making online purchases. Credit cards are a convenient option for consumers across the world, giving them the freedom to make purchases anywhere Visa,  MasterCard, Discover, and American Express (or whatever local card they may hold) is accepted. US-based online storefronts accept these payment methods but often only display USD, no EUR.

    This discrepancy may deter some but not all. The bigger issue is the fees that are charged to the customer when making their purchase. Their issuing bank will likely charge an international transaction fee and use a relatively high currency conversion rate. This could lead to cancellations, chargebacks, and a significant decrease in international sales.

    Often enough, consumers want to avoid these two extra charges, but there are very few ways to do so. Many times, they will leave your store to find the same or similar product sold in their own currency elsewhere. What can you do about it?

    Use a Processor That Works in Europe, Locally or Internationally

    Using an online payment processing service that accepts local currencies, or euros at the very least, will keep consumers on your site and your profits rising. Luckily, the euro is fairly universal for the European continent, so it’s a great first step to getting your foot in the door. You’ll need a credit card processor that accepts local currencies in Europe with exchange rate and transaction rates that don’t hurt your bottom line.

    PayPal is often used for international purchases and sales as it makes online transactions easy on both ends. However, there are noticeable downsides to using PayPal in multiple markets. For consumers, the exchange rate is incredibly high. When consumers see this, they may be deterred from making purchases from you now and in the future. For businesses, especially high-risk businesses, PayPal charges insanely high fees and can refuse service altogether. There are better ways to accept payments that keep costs down without downgrading the experience and protecting yourself against chargebacks.

    For businesses whose sales volume exceeds $100K per month in an international region, it might be worth considering opening a local EU operation. Credit card issuers and local banks in European countries convert transactions better than international bank accounts, so operating locally would reduce fees and increase conversions.

    On the other hand, if volume is lower, then you can speak with your current provider about installing a simple plugin that allows for cross-border payments or dynamic currency conversion similar to the service offered by Paypal or Stripe. This would also avoid exchange rates from various currencies to your local currency USD.

    Companies like DirectPayNet use international connections and payment processors to allow your business to accept international credit card payments with low fees and without opening additional e-commerce storefronts.

    Utilize Methods to Ensure Brand Presence in Europe

    Using a checkout system that accepts international or local currency credit card transactions is not the only hurdle when operating a US-based business outside the continent. Other methods that ensure your presence and profitability in other markets involve changes to your website as well as acceptance of alternative payment methods. For example, in Germany, SEPA payments are quite popular whereas Spain and the United Kingdom have several debit card options that are widely used.

    Find Your Audience

    The customers you have in the US or North America may not behave the same way as those in Europe. Do some audience research and find the demographics—especially location-wise—that your brand appeals to most.

    The first benefit is expected: you’ll make more sales because you can target potential customers better increasing your market share. Understanding your audience is one of the most indispensable advantages of owning a business that deeply affects each department within your company. From marketing and design to pricing and payment methods.

    The second benefit is using that data to operate in a specific market within the European Continent. When you know that you have a large following or high potential in Germany and The Netherlands but very little in Iceland and Spain, then you can use that information towards location-specific credit card acceptance. Whether that means partnering with a payment service from that region using one that accepts the region’s local currency, audience data will boost scalability.

    Translate your Website

    Though English is a universal language, it may not be the best language to use to penetrate a local European market. That’s especially true if you are planning to operate in a specific European country or region. In that case, you will want to have your website translated.

    A translated website increases conversions. You don’t appear as a foreign entity to the locals, instead you appear as a company with global reach and regional understanding. Your website resonates better when it’s written in the language spoken by the people using it.

    It also helps you avoid any confusion with terms of service, product descriptions, refund policies, and more. Consumers will understand your brand better if they can experience it in their native tongue.

    Allow Other Payment Methods

    When first tapping into markets in Europe, credit cards should be your priority. But don’t assume that it’s a widely used format or that cardholders are within your target audience. Research shows that credit cards are not always the most widely used method for making payments across the continent. Many European customers still prefer to use cash when possible. We understand that type of payment is not possible when running an online-only store, but the information is still insightful as to what types of payments you should accept or prioritize. You may consider COD (Cash-on-Demand) when possible

    If your store will operate in several countries across Europe, then focus on credit cards: using local banks if possible, asking your merchant account representative to investigate partner banks with lower fees, and accepting local currencies on your payment gateway. If you are planning to operate in just one or two European countries, then research which payment types are used most often. You may want to allow credit cards as a solid backup payment solution but focus more on bank transfers (via SEPA), debit cards, direct debits, wire transfers, or e-wallets.

    Merchant Accounts Allow Your Business to Scale in Europe while Staying Secure and Accepting Local Currencies with a Focus on Your Bottom Line

    Your bottom line is what matters. Using a payment method that has minimal fees while maximizing positive impact on your bottom line is the best way to scale in a new market. DirectPayNet works directly with several banks to allow international sales. We can help you set up locally within the EU as well as ensure functionality with local currencies on your US-based site. This minimizes processing and currency exchange fees for both you and your customer. We achieve this through our highly secure payment gateway that’s designed for ease-of-use on the consumer-side and alteration on the developer side, so you can add and remove currencies as you need.

    Contact our expert team of customer service representatives today and we’ll get you set up with a payment gateway that accepts all major credit cards, currencies, and payment types. Scale your business and prove your global authority with DirectPayNet.