Category: GENERATIVE ENGINE OPTIMIZATION
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Generative Engine Optimization (GEO) 101
Let’s be honest about something that’s happening right under our noses. Your customers aren’t Googling things the way they used to. Instead of typing “best payment processor for small business” into a search bar and scrolling through ten blue links, they’re having conversations with ChatGPT, asking Claude for advice, or getting instant answers from Perplexity.…
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