Category: Marketing Strategies

  • A Complete Guide on When to NOT Cross Sell

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    The relentless push to cross-sell at every opportunity is a concerning trend. While cross-selling can significantly boost your revenue when done right, too many businesses damage customer relationships and lose sales by pushing additional products at the wrong time. In this post, I’ll share when you should hold back on cross-selling, helping you avoid the…

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  • Post-Holiday Customer Retention Guide

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    The post-holiday season presents a juncture for businesses to transform seasonal shoppers into loyal, long-term customers. While many merchants focus solely on maximizing holiday sales, the real opportunity lies in what happens after the decorations come down. By implementing smart payment strategies, proactive chargeback prevention, and data-driven retention tactics, you’ll not only preserve your holiday…

    From 4th to 1st quater symbol. Turned wooden cubes and changed words '4th quater' to '1st quater'. Beautiful orange table, orange background. Business, happy 1st quater concept, copy space.
  • Down Selling Meaning: Save Sales When Customers Say No

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    Have you ever watched a potential sale slip away because your price point didn’t match your customer’s budget? Smart marketers know that securing a smaller sale beats losing a customer completely. Downselling is a strategy of offering a lower-priced alternative when customers decline your initial offer. It’ll helps you capture revenue that might otherwise walk…

    Text sign showing Higher Retention. Business photo text ability of an organization to retain its employees
  • Tap into RCS Marketing for Exponential Conversions

    Rich Communication Services (RCS) and its business-focused counterpart, RCS Business Messaging (RBM), are transforming the landscape of mobile communication. These technologies are pushing the boundaries of what’s possible in mobile marketing, offering a rich, interactive experience that leaves traditional SMS in the dust. RCS and RBM are not just buzzwords; they represent a significant leap…

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  • Pricing Page A/B Tests Will 10x Your Conversions

    You’ve optimized your email campaigns, fine-tuned your landing pages, and crafted compelling ad copy. But are you overlooking a goldmine of conversion potential? Pricing page ab testing is the secret weapon that should implement right now to skyrocket their conversion rates. Imagine boosting your sales by 20%, 30%, or even 50% with just a few…

    a b testing with two meters measuring conversions.