Category: Marketing Strategies

  • Un-break Your Gen Z Marketing Funnel

    Move over Millennials, Baby Boomers, and all the rest. As Generation Z comes of age and gains increasing purchasing power, marketers are scrambling to understand what makes them tick. With an estimated direct spending power of over $140 billion in the US alone, the potential of this generation cannot be ignored. However, the traditional marketing…

    a funnel shattered into many tiny pieces.
  • Media Buying vs Media Planning – What’s the Difference?

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    Let’s imagine something real quick: you’ve been using a single platform, like Facebook or Google Ads, to drive all your traffic and conversions. Things are going great, your business is growing, and you’re feeling on top of the world. But then, suddenly, the algorithm changes or your account gets suspended, and poof! Your primary source…

    a red media buyer on the left, the text "versus" in the middle, and a blue media planner on the right
  • 5 Actually Useful Ways to Use AI in Email Marketing

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    Are you ready to take your email marketing campaigns to the next level? Of course you are! And guess what? AI is here to help you do just that. Email marketing remains one of the most powerful tools for reaching and engaging with customers—especially in direct response and affiliate marketing. But with so many emails…

    Email marketing, digital email and computers powered by AI
  • Branding vs Direct Response Marketing: Use the Best of Both

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    Are you looking to take your marketing strategy to the next level and leave your competitors in the dust? The secret weapon you’ve been searching for is right under your nose: branding. That’s right, the same branding tactics that big corporations use to build loyal customer bases and dominate their industries can be harnessed by…

    megaphone on the left surrounded by marketing symbols, megaphone on the right surrounded by noise symbols
  • Reddit Has Something Brewing for Direct Response Merchants

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    Reddit is the self-proclaimed “front page of the internet,” where millions of users gather to discuss, share, and interact with content across a vast array of topics and interests. For direct response marketers, Reddit presents a unique opportunity to tap into highly engaged communities and drive meaningful results. In this post, we’ll explore the benefits…

    businessman sitting at desk in front of large monitor displaying the Reddit website, stacks of cash on his desk