Category: Marketing Strategies
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Un-break Your Gen Z Marketing Funnel
Move over Millennials, Baby Boomers, and all the rest. As Generation Z comes of age and gains increasing purchasing power, marketers are scrambling to understand what makes them tick. With an estimated direct spending power of over $140 billion in the US alone, the potential of this generation cannot be ignored. However, the traditional marketing…
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Media Buying vs Media Planning – What’s the Difference?
Let’s imagine something real quick: you’ve been using a single platform, like Facebook or Google Ads, to drive all your traffic and conversions. Things are going great, your business is growing, and you’re feeling on top of the world. But then, suddenly, the algorithm changes or your account gets suspended, and poof! Your primary source…
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5 Actually Useful Ways to Use AI in Email Marketing
Are you ready to take your email marketing campaigns to the next level? Of course you are! And guess what? AI is here to help you do just that. Email marketing remains one of the most powerful tools for reaching and engaging with customers—especially in direct response and affiliate marketing. But with so many emails…
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Branding vs Direct Response Marketing: Use the Best of Both
Are you looking to take your marketing strategy to the next level and leave your competitors in the dust? The secret weapon you’ve been searching for is right under your nose: branding. That’s right, the same branding tactics that big corporations use to build loyal customer bases and dominate their industries can be harnessed by…
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Reddit Has Something Brewing for Direct Response Merchants
Reddit is the self-proclaimed “front page of the internet,” where millions of users gather to discuss, share, and interact with content across a vast array of topics and interests. For direct response marketers, Reddit presents a unique opportunity to tap into highly engaged communities and drive meaningful results. In this post, we’ll explore the benefits…
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