Category: META
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New: Meta Ad Restrictions for Health & Beauty
Meta’s stringent new restrictions on before-and-after photos and treatment claims aren’t just a marketing hurdle. They’re sending ripples through the entire payment processing ecosystem. The health and beauty sector has long straddled the line between standard and high-risk. Meta’s tightening grip on advertising claims comes at a moment when payment processors are already scrutinizing these…
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How to Market on Threads: A Guide
Threads, Meta’s Twitter competitor, is a powerful new social media platform that has squeezed its way in at just the right time. Twitter is going wild, folks are looking for alternatives, and Threads is simple enough to just work. It won’t be like this forever, but for now it’s exactly what the people need. A…
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How to Save Your Ad Revenue on Facebook After 2 Years of Apple’s “Ask App Not to Track”
Navigating the digital landscape has always been a thrilling adventure for direct response marketers. But what happens when the winds change direction, and the previously calm waters start to stir? A previous Apple update iPhone, iOS 14.5, unleashed such a storm with its App Tracking Transparency (ATT) feature – an iceberg that the S.S. Facebook…
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These 7 Layers of the Metaverse Have Business Potential
The metaverse is a digital world that exists beyond our own. It is made up of seven layers, each with its own unique purpose. Businesses are already taking advantage of the opportunities offered by the metaverse, and more are sure to follow. In this article, we will explore each of the seven layers of the…
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Meta Sued for Scam Ads, Supplement Sellers Beware
Facebook owner Meta is in trouble. And it’s not just trouble from users suing them for privacy infringement. This time, Facebook is being sued for promoting scam advertisements. The supplement industry is one of the largest that utilizes celebrity endorsements and imagery to promote their pills. Is your business in trouble? “False or Misleading Conduct…
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