Category: SUBSCRIPTION MARKETING
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The Art of Goodbye: Mastering the Cancellation Funnel to Minimize Churn
For subscription businesses, customer retention is the name of the game. But equally important—and often overlooked—is mastering the art of a well-executed cancellation process. It’s the last impression a customer has with your brand, and it can significantly impact their likelihood to return or refer others to your service. This is where cancellation funnels can…
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How to Make More Money with the FTC’s “Click to Cancel” Rule
Over the past few years, subscription-based business models have gained significant traction. However, as these services continue to grow in popularity, regulatory bodies such as the Federal Trade Commission (FTC) are stepping up their efforts to protect consumers from deceptive practices. One such initiative is the “Click to Cancel” rule, which mandates that subscription merchants…
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The Checkbox Debate: Are They Required for Subscription Signups?
Subscription signups are changing, where a seemingly small detail—like a checkbox—can make all the difference. These simple little squares are how the FTC wants (in part) to make simple cancellations mandatory for all subscription merchants. In this blog post, we’ll explore the ins and outs of using checkboxes in subscription signups, including the FTC’s stance…
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Maximizing Customer Retention: Strategies for Sustaining Subscriber Loyalty in Subscription Businesses
For subscription-based businesses, the key to success isn’t just attracting new customers – it’s keeping them. With countless competitors vying for their attention and subscription dollars, retaining clients is more critical than ever before. To remain competitive and increase revenue over time, companies need to have a solid plan in place that emphasizes customer retention…
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Selling Survival Subscription Boxes: A Lucrative Business Model for the Prepper Market
In recent years, the survivalist industry has seen a significant increase in popularity, fueled by global events, economic uncertainty, and a growing awareness of the importance of self-reliance. As a result, businesses catering to the needs of preppers and survival enthusiasts have been steadily emerging, offering innovative products and services to help individuals prepare for…
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