Category: SUBSCRIPTION
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Maximizing Customer Retention: Strategies for Sustaining Subscriber Loyalty in Subscription Businesses
For subscription-based businesses, the key to success isn’t just attracting new customers – it’s keeping them. With countless competitors vying for their attention and subscription dollars, retaining clients is more critical than ever before. To remain competitive and increase revenue over time, companies need to have a solid plan in place that emphasizes customer retention…
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Selling Survival Subscription Boxes: A Lucrative Business Model for the Prepper Market
In recent years, the survivalist industry has seen a significant increase in popularity, fueled by global events, economic uncertainty, and a growing awareness of the importance of self-reliance. As a result, businesses catering to the needs of preppers and survival enthusiasts have been steadily emerging, offering innovative products and services to help individuals prepare for…
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Dark Patterns: Avoid These User Experience Tactics or Face FTC Takedown
CHARGEBACKS, CHECKOUT, COMPLIANCE, DATA PROTECTION, E-COMMERCE, FRAUD, Marketing Strategies, PAID SUBSCRIPTION, SUBSCRIPTION, SUBSCRIPTION MARKETING, WEBSITE COMPLIANCEUser experience and design carry a hidden element of sinister manipulation unbeknownst to consumers called dark patterns. Dark patterns are insidious UX tactics used by companies to trick customers into completing unwanted or unnecessary purchases, or taking any action that yields more profit for the business at the detriment of customer satisfaction and trust. Consumers…
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Avoid Chargebacks with Mastercard’s New Subscription Rules
Mastercard has changed its policy regarding subscription billing, negative billing, and recurring billing. These new rules are designed to protect consumers from being charged unknowingly, and subsequently to prevent you from receiving chargebacks. You likely already know the consequences of a customer canceling a subscription via their own bank — chargebacks and fees. Here are…
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Transform a New Year’s Resolution Client into One for a Lifetime
Landing new year’s resolution clients is a great way to kick off the new year. But what do you do once they come in the door? How can you turn that client into a long-term relationship or even one for a lifetime? The new year presents a unique opportunity for us to step outside of…
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