Author: Maria Sparagis
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Will Tariffs Be the End of Dropshipping?
Trump’s latest executive orders are creating major concerns throughout all of e-commerce and direct response. In fact, the industry that will likely get hit the least is digital products. Starting February 4th, 2025, we face a 10% tariff on Chinese imports, with an even steeper 25% on goods from Mexico and Canada. But here’s what…
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Top 6 Common Affiliate Email Marketing Mistakes That COST
Email marketing remains the heavyweight champion of affiliate marketing, delivering an impressive $36 for every $1 spent. Yet, countless affiliate marketers leaving money on the table due to simple, avoidable mistakes in their email campaigns. Whether you’re promoting digital products, software, or physical goods, these email marketing missteps can seriously hurt your bottom line. Let’s…
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How and When to Invest in Marketing
I’ve seen it happen too many times. A promising startup burns through $200,000 in marketing spend before realizing they’re targeting the wrong audience. Or a mid-sized company pours millions into campaigns without proper tracking systems in place. Here’s the truth about marketing investment: timing matters more than budget size. I’ve seen companies grow from zero…
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The New SEO Playbook: Writing for Both AI and Humans in 2025
AI has transformed how we approach SEO, creating a dual audience we need to target – machines and humans. Let’s explore how to balance these competing needs while maximizing your visibility with an AI SEO strategy. SECURE YOUR BUSINESS FROM FRAUD Understanding AI-First Search Today’s search engines are incredibly sophisticated, using AI that thinks and…
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Should Your Business Broadcast Its Use of AI?
Remember when the world thought the internet wouldn’t catch on? Joke’s on us. We’re facing a similar moment with AI. So should your business tout its use of AI, keep it a secret, or avoid AI at all costs? The real question is, “how does AI affect business for people?” We see left and right…
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