Author: Maria Sparagis
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How to Successfully Dispute Chargebacks as a Merchant: Lessons from the Chargebacks911 Case
Chargebacks—a mechanism designed to protect consumers, but one that can also present significant challenges for businesses. The recent case of the Federal Trade Commission (FTC) against Chargebacks911 has cast a spotlight on these challenges, revealing the complexities and potential pitfalls within the chargeback process. As a merchant, understanding the intricacies of chargeback disputes is not…
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3 Ways to Elevate Your Spiritual Marketing for 2024
As a spiritual business owner, you’re not just offering services or products; you’re sharing a part of your spiritual journey with your clients. But how do you ensure that your message reaches the right audience? Whether you’re a life coach, a crystal healer, or a guide on the spiritual path, the need to connect with…
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Leveraging Sniper Links to Skyrocket Your Email Marketing Success
Email remains a cornerstone for engaging with customers and driving conversions. However, the journey from sending an email to securing a confirmation click is fraught with challenges. What if there was a way to streamline this path, ensuring that your messages not only reach the inbox but also prompt immediate action? Enter sniper links. These…
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Lawmakers Call for Credit Card Companies to Decide on Firearm Merchant Category Code
Firearms, Guns, HIGH RISK MERCHANt, HIGH RISK MERCHANT ACCOUNT, MERCHANT ACCOUNTS, Merchant Category CodeIn recent months, the implementation of a new merchant category code (MCC) specifically for gun and firearm sales has sparked a complex debate among financial institutions, lawmakers, and the firearms industry in America. This development, initiated by the International Organization for Standardization (ISO) in September 2022, is poised to bring significant changes to how credit…
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Why Simple Brands Win: The Power of Focused Excellence
CHECKOUT, CONTENT MARKETING, CONVERSIONS, DIRECT RESPONSE, E-COMMERCE, Email Marketing, Marketing StrategiesIn an era where the market is inundated with companies vying for consumer attention, the power of a simple brand strategy often gets overlooked. Yet, it is this very simplicity that can set a brand apart in the crowded marketplace. The concept of ‘less is more’ holds true, where being straightforward and focused can translate…
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