Author: Maria Sparagis

Maria Sparagis is President of DirectPayNet, where she's spent over 20 years helping businesses scale to six-, seven-, and eight-figure revenue through optimized payment processing. She works hands-on with business owners to solve merchant account challenges, reduce processing costs, and implement payment strategies that support real growth. Maria is a regular speaker at fintech conferences and writes about practical approaches that help businesses break through revenue plateaus.

How to Get Approved for a Secondary Pet Insurance Merchant Account

two dogs playing in front of a vet clinic.

As a secondary pet insurance broker or company, you understand the importance of providing comprehensive coverage options to pet owners. From accident-only plans to wellness coverage, pet parents are seeking the best pet insurance to protect their furry family members. However, processing payments for these policies can be a challenge, as pet insurance is considered […]

Why Your Marketing Copy Isn’t Converting (and How to Fix It)

A frustrated copywriter staring at two computer screens.

Let’s face it – we pour our hearts and souls into crafting the perfect marketing copy, but sometimes it feels like we’re just shouting into the void. You’ve got a killer product or service, your website looks slick, but your conversion rates are still stuck in the mud. What gives? Here’s the deal: Conversion copywriting […]

Entering the LATAM iGaming Market: A Guide for US Gaming Companies

a man holding a cell phone, another holding a tablet, and a third on a laptop. Each are gaming.

The Latin American (LATAM) gaming industry has emerged as one of the most exciting and rapidly growing markets in the world. With a population of over 600 million people and a rising middle class, Latin America presents a wealth of opportunities for US gaming merchants and service providers looking to expand their reach and tap […]

SaaS Customer Service: Why Human Touch Matters in a Digital World

"saas best practices customer service" written above an image of two men shaking hands in an abstract digital environment

As someone who’s been in the software as a service game for a while now, I can confidently say that customer support is the secret sauce to a thriving business. Trust me, when it comes to keeping your clients happy and reducing churn rates, you can’t afford to skimp on top-notch customer service. I recently […]

Media Buying vs Media Planning – What’s the Difference?

a red media buyer on the left, the text "versus" in the middle, and a blue media planner on the right

Let’s imagine something real quick: you’ve been using a single platform, like Facebook or Google Ads, to drive all your traffic and conversions. Things are going great, your business is growing, and you’re feeling on top of the world. But then, suddenly, the algorithm changes or your account gets suspended, and poof! Your primary source […]