Author: Maria Sparagis

  • Stripe Holding Funds? 2 Steps to Get Your Money Back in 2024

    Stripe is notorious for holding funds from merchants. As soon as you start scaling, when your business is going well and the road ahead looks smooth, BAM you sign into your Stripe account and see funds on hold. No notification, no email. Nothing. Just frozen funds and a feeling of dread. The amount varies, too.…

    A stack of American paper money wrapped in a chain and locked with a padlock.
  • Stay Out of SPAM with Updated Gmail, Yahoo Sender Requirements

    As we stride into 2024, business owners need to keep a keen eye on the evolving landscape of email marketing. Google and Yahoo have rolled out some significant changes to their email sender requirements, and these aren’t just tiny tweaks! They’re major shifts that could impact how your emails are received – and whether they…

    spam email on desktop screen
  • A Short, Helpful Guide to E-Commerce Compliance

    Ensuring your online business operates within the legal framework is way more important than catchy ads or soaring sales. Compliance is not merely a legal requirement; it’s a cornerstone of trust and reliability in the digital marketplace. This guide is designed to navigate the intricacies of e-commerce compliance, offering practical advice to help your online…

    balance scale weighing blocks of compliance and non-compliance
  • First Impressions Matter! Master the 5-Second Test to Boost Conversions

    First impressions aren’t just important—they’re everything. This is especially true for direct response marketers, where the difference between a conversion and a missed opportunity can hinge on a user’s initial experience. The 5-second test, a cornerstone of user experience (UX) design and usability testing, can be your best tool. At its core, this method is…

    man in tie holding stopwatch testing another man in front of a laptop
  • Latest FTC Crackdown Is Out for Business Opportunity Sector, Here’s How to Avoid Shutdown

    In the biz op sector, staying afloat means more than just having a killer strategy and an infectious enthusiasm for your venture. It’s also about navigating the intricate web of regulations and staying on the right side of the law. And when we talk about law and business, there’s one heavyweight that can’t be ignored:…

    businessman receiving warrant from police