Author: Maria Sparagis
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How to Differentiate Your Supplements Business Like a Marketing Pro
The supplements industry has burgeoned to a level where there’s a pill, powder, or potion for just about everything. From muscle gain to mindfulness, there’s no shortage of promises bottled up and waiting to be consumed. But, with this plethora of options, how does a new brand ensure its bottle shines the brightest? Brand differentiation.…
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10 Tips To Build A Kick-Ass Checkout Page That REALLY Converts
Okay, so you’re ready to launch your new product. You’ve written the sales or video letter, you’ve nailed down your marketing, you’ve lined up your ad buys and affiliates, ready to go, right? WRONG! After years of selling adult entertainment product and services online, and launching DirectPayNet where we help tons of high-risk advertisers maximize…
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The Absolute Best Checkout Flows for Mastering Ecommerce in 2023
Think back to the last time you purchased something online. What stood out? Was it the smoothness of the process, or perhaps a snag that almost made you abandon your cart? At the heart of these experiences lies the ecommerce checkout process—a pivotal moment that can make or break a sale. It’s not just about…
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Max Out Subscription Retention with 3 Easy Tips, 10% Profit Growth!
There’s a key metric that often dictates the success of subscription-based businesses: retention rate. With the rise of social media and increasing competition, keeping existing customers loyal to your brand has become paramount. While many businesses invest heavily in customer acquisition strategies, focusing on dazzling new customers with shiny products and enticing offers, it’s a…
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eCommerce vs. Direct Response, What’s the Difference?
Understanding the nuances of different selling strategies has never been more essential. As our world increasingly shifts to digital realms, businesses must align their practices to reach customers effectively. Two prevalent online sales methodologies that often stir confusion are ecommerce and direct response. Both approaches have reshaped the way businesses sell products and services, yet…
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