Author: Maria Sparagis
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5 Early Signs of Fraud (Before Checkout)
When most people think about online fraud, their minds jump straight to the checkout page. Stolen credit card numbers, mismatched billing info, or desperate attempts to guess 3DS codes. But the key to fraud prevention isn’t to just watch the finish line, it’s about spotting trouble long before your customer ever fills their cart or…
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8 Customer Journey Points Where You’re Losing Conversions
It’s a pain to watch visitors slip away before clicking “Buy.” Customers drop off at every step of the journey, from that first email to the last click on your checkout page. If you know where you’re losing them, and what to do about it, you can turn those missed chances into real revenue. Let’s…
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The Complete Guide to Merchant Category Codes (MCCs)
Merchant Category Codes shape how businesses process payments, manage taxes, and operate in the digital economy. These four-digit numerical codes classify every type of business imaginable, from coffee shops to construction companies. This comprehensive guide covers everything about merchant category codes. You’ll discover what they are, how they work, why they matter, and how they…
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Turn Your Thank You Page into a Conversion Powerhouse
Most businesses treat their thank you page like an afterthought. They slap together a quick “Thanks for your purchase!” message and call it done. That strategy misses so much potential. Your thank you page sits at the perfect moment in your customer’s journey. They’ve just bought from you, trust levels are high, and they’re feeling…
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PayPal’s Crypto Play Is a Business Move Disguised as Progress
PayPal just announced its new “Pay with Crypto” feature, allowing US merchants to accept over 100 cryptocurrencies through their platform. While crypto enthusiasts celebrate the mainstream adoption, businesses need to look beyond the shiny headlines and understand what this really means for their operations. Don’t get me wrong—crypto becoming more mainstream is fantastic news. More…
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