Category: COMPLIANCE
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Dark Patterns: Avoid These User Experience Tactics or Face FTC Takedown
CHARGEBACKS, CHECKOUT, COMPLIANCE, DATA PROTECTION, E-COMMERCE, FRAUD, Marketing Strategies, PAID SUBSCRIPTION, SUBSCRIPTION, SUBSCRIPTION MARKETING, WEBSITE COMPLIANCEUser experience and design carry a hidden element of sinister manipulation unbeknownst to consumers called dark patterns. Dark patterns are insidious UX tactics used by companies to trick customers into completing unwanted or unnecessary purchases, or taking any action that yields more profit for the business at the detriment of customer satisfaction and trust. Consumers…
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FTC’s Business Opportunity Rule Expands to Coaching — Must Read!
In a recent press release, the Federal Trade Commission (FTC) is considering an expansion to its Business Opportunity Rule to include coaching services, e-commerce merchants, and investment opportunities. As an online coach, you must provide potential customers with a disclosure document that outlines key information about your business. Failure to do so could result in…
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FTC Compliance: Agora’s Mistakes and How You Can Avoid Them
Agora is making headlines recently regarding its $2 million settlement to the FTC. The Baltimore, Maryland-based publisher is found guilty of scamming senior citizens into making purchases. This is a growing issue during the ongoing pandemic, making it difficult for companies to feel comfortable utilizing financial offers in business practices while maintaining FTC compliance. You…
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Fake Reviews Will Kill Your Online Business. Take This Advice Instead!
Heading into 2020, fake reviews would be the last thing on your mind. But for us, it’s an issue that could affect a significant number of our clients if they aren’t careful. Business owners, Amazon sellers, marketers, influencers all understand the power of reviews. This has, unfortunately, led to the increasing use of fake reviews…
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Facebook Ad Compliance Could Endanger Your Credit Card Processing. Here’s How. (Pt. 2)
We’re still examining how to balance Facebook ad compliance while adhering to rules for merchant processing. But, we’ll also review how to future-proof your business if you rely on Facebook advertising. Merchants continue to flock to Facebook for its 2.45 billion monthly users to market their products and services. Despite issues of Facebook compliance, scandals,…
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