Category: DIGITAL PRODUCTS
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Unlocking BFCM Profits: Crafty Discounts & Deals for Your Digital Subscription Business
The dazzling lights of Black Friday Cyber Monday (BFCM) are fast approaching, signaling a golden opportunity for ecommerce businesses to shine and prosper. As the holiday season unfurls, digital subscription businesses are gearing up for one of the most lucrative periods of the year, planning marketing strategies that will not only draw new customers but…
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Cancel-Proof Subscriptions: Strategies for SaaS Churn Reduction
Customer churn – the rate at which customers stop doing business with a company – can be a daunting challenge for Software as a Service (SaaS) business owners. This SaaS metric, often seen as a silent killer, can make or break the success of your small business. High-risk merchants, by their nature, face additional layers…
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From Freemium to Premium: Exploring the Landscape of SaaS Pricing
As innovative leaders in the Software as a Service (SaaS) arena, you know firsthand how this business model is reshaping the way we use software – making it more accessible, flexible, and budget-friendly than ever before. But with great innovation comes great hurdles, and one of the biggest challenges you face is setting the right…
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AI Claims, Like Any Other Ad, Need to Be Substantiated—FTC Warns
As artificial intelligence continues to become a more significant part of our lives, it’s important that companies who sell AI-powered products make sure they remain accountable. The Federal Trade Commission (FTC) is making sure its voice is heard on the issue, warning companies that any claims made about the benefits and effectiveness of their products…
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4 Sales Copywriting Tips from an Industry Master
The one thing that can skyrocket conversion rates and increase return on investment is great sales copy. Even if you have the most amazing product or service, the outlet that contains those things is worthless if it doesn’t get in front of the right audience. If your customers don’t buy from you, it’s likely a…
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