Winning BFCM Marketing and Promos for Digital Businesses - DPN
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Unlocking BFCM Profits: Crafty Discounts & Deals for Your Digital Subscription Business


The dazzling lights of Black Friday Cyber Monday (BFCM) are fast approaching, signaling a golden opportunity for ecommerce businesses to shine and prosper.

As the holiday season unfurls, digital subscription businesses are gearing up for one of the most lucrative periods of the year, planning marketing strategies that will not only draw new customers but also retain the loyal ones. If you’re in search of inventive ways to offer discounts and hold an unmissable BFCM sale, you’ve landed in the right spot.

When it comes to BFCM, it’s crucial to stand out, especially when potential customers are bombarded with irresistible Black Friday deals and Cyber Monday sales.

As an expert with a keen eye on ecommerce trends, I’m here to guide you through crafting a BFCM strategy that is not only lucrative but also magnetic, pulling customers into your digital orbit with offers they simply can’t refuse.

Black Friday Cyber Monday Dynamics

When the calendar pages flip to reveal the onset of the holiday shopping season, retailers and potential customers alike experience a palpable buzz in the atmosphere. Black Friday Cyber Monday (BFCM) occupies a unique and coveted spot in the holiday sales calendar, serving as a launchpad for lucrative deals and an avalanche of online shopping activities.

Anticipating Customer Expectations

Before crafting your irresistible deals, it’s vital to deeply understand and anticipate the expectations and behaviors of your potential customers during this period.

BFCM shoppers are savvy, with their fingers on the pulse of the best deals, and their expectations are sky-high. They are not just looking for discounts; they are searching for value.

It’s your job to merge these two, crafting offers that not only appeal to the wallet but also provide undeniable utility and satisfaction.

Retailer Participation: A Double-Edged Sword

With a sea of retailers participating in BFCM, the ecommerce space becomes a bustling marketplace, laden with opportunities and challenges alike.

While the increased traffic brings a potential surge in subscription sign-ups, the competition is fierce. Every ecommerce business, big and small, is vying for customer attention, each flashing enticing deals and offers.

Understanding this dynamic is crucial for devising a marketing strategy that not only competes but shines brightly amidst the digital chaos.

A Window of Opportunity and Urgency

BFCM offers a limited window where the rules of shopping transform. The sense of urgency created by countdown timers and limited-time offers is not just a marketing gimmick; it’s a reality reflecting the fast-paced and transient nature of BFCM deals.

Understanding and leveraging this urgency can be a potent tool in your marketing arsenal, driving customers to act swiftly, enhancing your conversion rate while creating an exciting and engaging shopping experience.

Mapping Customer Journey

The BFCM weekend is not just about the days themselves but also about the customer journey that leads up to and follows these days. Efficiently mapping this journey is crucial.

Understanding the build-up allows you to craft pre-BFCM marketing campaigns that build anticipation and awareness. Recognizing the post-purchase journey allows for effective follow-ups and retention strategies, turning one-time shoppers into loyal customers.

This is your last chance to boost profits! Don’t miss it!

Traditional vs. Novel Discounts

In the thrilling saga of BFCM, discounts play the protagonist, weaving a tale of allure and temptation that captivates eager shoppers. Yet not all discounts are written from the same pen.

The Reliable Traditional: Percentage Discounts (with a Twist)

Percentage discounts are the cornerstone of BFCM sales, a tried-and-true method that instantly communicates value to customers. With percentages off, the message is straightforward and compelling: “Save More Now!”

  • How it Works: Start with a bang on Black Friday with notable percentage discounts. As the week unfolds post-Black Friday, gradually decrease the discounts daily. This approach not only creates urgency but also rewards early shoppers, driving traffic right from the start.
  • Why it Works: It’s simple and universally understood. Customers can quickly gauge the value they’re getting, making their shopping decision streamlined and prompt while witnessing the discount fade lower each day, creating urgency.

The Exciting Novel: More than Just Discounts

Novel discount strategies provide differentiation, creating unique value propositions that attract and retain customers. A few examples are below.

  • Cyber Monday Enhanced Packages: On Cyber Monday, instead of plain discounts, offer enhanced subscription packages. Include additional features, extended access, or exclusive content, all for the standard price. This value-add approach makes your offer irresistible, providing more for less.
  • Premium Access for Standard Price: For the BFCM weekend, upgrade standard subscriptions to include premium features at no extra cost. This limited-time premium access not only attracts new subscribers but also delights existing ones, promoting retention and brand loyalty.

For the Loyal Hearts: Exclusive Offers

Loyal customers are gold. Acknowledging their loyalty with exclusive BFCM offers fosters a deeper connection and encourages continued subscription.

  • Discount Plus Feature Access: Reward existing subscribers with special discount codes and extended access to features they use and love the most, without extra charges. This approach enhances the customer experience, making subscribers feel valued and understood.

Exploring Uncharted Waters: Innovative Discounts & Deals

In the grand canvas of BFCM, there’s room for creativity and innovation. It’s time to think outside the traditional discount box.

  • Bundled Subscriptions: Consider bundling subscriptions with complementary products or services, offering a holistic package that provides more value than standalone subscriptions.
  • Collaborative Offers: Engage in partnerships with other ecommerce brands for cross-promotional offers. These collaborations expand your reach, providing access to new customer bases while offering exciting, multifaceted deals.
  • Free Gifts Galore: Everyone loves surprises! Include a free gift with subscription purchases during the BFCM weekend. These gifts, while not costly, should be valuable to the subscriber, enhancing their experience and perception of your brand.

Don’t forget your refund policy! Keep those chargebacks in check.

Optimizing BFCM Marketing Campaigns

Crafting irresistible offers is just part of the BFCM success equation. The next crucial step involves effectively communicating these deals to your target audience through well-orchestrated and optimized marketing campaigns.

Email Marketing & Messaging

  1. Craft Compelling Notifications: Design eye-catching, concise email campaigns and notifications that instantly convey the value of your BFCM offers. Don’t forget to personalize messages to enhance connection and relevance to each recipient.
  1. Optimization for Higher Engagement: Utilize A/B testing, segmentation, and analytics to continuously refine your Black Friday marketing approach for better open rates and conversion.

Social Media Strategies

  1. Engaging Visuals & Posts: Develop and share visually appealing and share-worthy content that highlights your BFCM deals, engaging your audience and encouraging them to spread the word.
  1. Retargeting Magic: Implement retargeting strategies to re-engage potential customers who showed interest but didn’t convert, reminding them of the limited-time offers awaiting in their shopping carts.

Landing Pages & Checkout Optimization

  1. BFCM-Themed Landing Pages: Create dedicated, responsive landing pages for your BFCM offers, designed to convert with clear calls-to-action, concise content, and fast load times.
  2. Simplified Checkout Process: Minimize cart abandonment by simplifying and streamlining the checkout process, providing multiple payment options, and offering guest checkout features.

Harnessing the Power of Pop-Ups

  1. Timely and Relevant Pop-Ups: Design pop-ups that appear at the right moment, offering value and information without disrupting the user experience, helping to drive conversions.
  2. Limited-Time Offer Alerts: Use pop-ups to highlight the ticking clock on your BFCM deals, injecting a sense of urgency that prompts immediate action from visitors.

Killer marketing, but no conversions? Let’s check your processor.

Utilizing E-commerce Platforms

The technology powering your ecommerce store plays a pivotal role during the high-stakes BFCM weekend. To maximize your Black Friday sales potential, leveraging robust e-commerce platforms like Shopify is imperative. Let’s explore how these platforms can be your ally in achieving a triumphant BFCM 2023.

Maximizing Platform Features for BFCM

  1. Mobile Optimization: Ensure your online store is mobile-responsive, as a significant portion of BFCM shopping is conducted on smartphones and tablets.
  2. Fast and Secure Checkout: Implement a fast, secure, and user-friendly checkout process to facilitate smooth transactions and minimize abandoned carts.
  3. Inventory Management: Keep a close eye on your digital product inventory and manage it effectively to prevent any disruptions or dissatisfaction during the peak shopping period.

Employing Third-Party Apps and Integrations

  1. Marketing Automation: Integrate marketing automation tools to streamline your email, social media, and other BFCM campaigns, saving time and improving effectiveness.
  2. Customer Support and Chatbots: Deploy customer support tools and chatbots to provide immediate assistance and support to shoppers, enhancing their experience and resolving issues promptly.
  3. Loyalty and Reward Programs: Utilize apps that facilitate the implementation of loyalty and reward programs, incentivizing repeat purchases and fostering customer loyalty.

Unleash Your BFCM Potential

As the illustrious BFCM weekend approaches, the air is thick with anticipation and opportunity. For retailers in the digital subscription space, it’s a call to action, a beckoning to embrace the chaos and churn out strategies that not only dazzle and attract but also retain and satisfy.

BFCM is dynamic, mirroring the ever-changing tapestry of the market and customer preferences. It is not a time for rigidity but for fluidity and experimentation.

Every BFCM presents a unique canvas, and as retailers, it’s up to you to pick up the brush and craft a masterpiece of online sales and customer satisfaction. Don’t shy away from trying a blend of traditional and novel discounts, from painting strokes of loyalty rewards to splashes of innovative deals and bundles.

It’s through this experimentation that you’ll uncover the hues and shades that resonate with your audience, maximizing profits while ensuring customers leave with smiles and satisfaction.

As you gear up to implement your meticulously crafted BFCM strategies, consider opening a high-risk merchant account with DirectPayNet. In the swirling tides of BFCM, where transactions are many and rapid, DirectPayNet offers a sturdy, reliable anchor ensuring your payment processing is smooth, secure, and efficient.


About the author

As President of DirectPayNet, I make it my mission to help merchants find the best payment solutions for their online business, especially if they are categorized as high-risk merchants. I help setup localized payments modes and have tons of other tricks to increase sales! Prior to starting DirectPayNet, I was a Director at MANSEF Inc. (now known as MindGeek), where I led a team dedicated to managing merchant accounts for hundreds of product lines as well as customer service and secondary revenue sources. I am an avid traveler, conference speaker and love to attend any event that allows me to learn about technology. I am fascinated by anything related to digital currency especially Bitcoin and the Blockchain.