Category: FTC
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How to Make More Money with the FTC’s “Click to Cancel” Rule
Over the past few years, subscription-based business models have gained significant traction. However, as these services continue to grow in popularity, regulatory bodies such as the Federal Trade Commission (FTC) are stepping up their efforts to protect consumers from deceptive practices. One such initiative is the “Click to Cancel” rule, which mandates that subscription merchants…
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The Checkbox Debate: Are They Required for Subscription Signups?
Subscription signups are changing, where a seemingly small detail—like a checkbox—can make all the difference. These simple little squares are how the FTC wants (in part) to make simple cancellations mandatory for all subscription merchants. In this blog post, we’ll explore the ins and outs of using checkboxes in subscription signups, including the FTC’s stance…
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Navigating FTC Compliance and Avoiding Legal Pitfalls in the Supplement Industry
The supplement industry is booming with an ever-increasing demand for products that help consumers achieve their health and wellness goals. However, with great opportunity comes great responsibility, and in this dynamic industry, compliance and staying on the right side of the law are of utmost importance. Here at DirectPayNet, we’re well-versed in the realm of…
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AI Claims, Like Any Other Ad, Need to Be Substantiated—FTC Warns
As artificial intelligence continues to become a more significant part of our lives, it’s important that companies who sell AI-powered products make sure they remain accountable. The Federal Trade Commission (FTC) is making sure its voice is heard on the issue, warning companies that any claims made about the benefits and effectiveness of their products…
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FTC’s Business Opportunity Rule Expands to Coaching — Must Read!
In a recent press release, the Federal Trade Commission (FTC) is considering an expansion to its Business Opportunity Rule to include coaching services, e-commerce merchants, and investment opportunities. As an online coach, you must provide potential customers with a disclosure document that outlines key information about your business. Failure to do so could result in…
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