Category: FTC
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Caught by the Fine Print: The FTC’s New .com Disclosures Will Transform Online Advertising
Maintaining transparency between businesses and consumers is no small task. With the growth of online shopping, social media marketing, and influencers, regulations need to keep pace to ensure fairness and protect consumers. One key player in this space is the Federal Trade Commission (www.FTC.gov) and their dedication to consumer protection laws and eliminating deceptive business…
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How to Make More Money with the FTC’s “Click to Cancel” Rule
Over the past few years, subscription-based business models have gained significant traction. However, as these services continue to grow in popularity, regulatory bodies such as the Federal Trade Commission (FTC) are stepping up their efforts to protect consumers from deceptive practices. One such initiative is the “Click to Cancel” rule, which mandates that subscription merchants…
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The Checkbox Debate: Are They Required for Subscription Signups?
Subscription signups are changing, where a seemingly small detail—like a checkbox—can make all the difference. These simple little squares are how the FTC wants (in part) to make simple cancellations mandatory for all subscription merchants. In this blog post, we’ll explore the ins and outs of using checkboxes in subscription signups, including the FTC’s stance…
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Navigating FTC Compliance and Avoiding Legal Pitfalls in the Supplement Industry
The supplement industry is booming with an ever-increasing demand for products that help consumers achieve their health and wellness goals. However, with great opportunity comes great responsibility, and in this dynamic industry, compliance and staying on the right side of the law are of utmost importance. Here at DirectPayNet, we’re well-versed in the realm of…
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AI Claims, Like Any Other Ad, Need to Be Substantiated—FTC Warns
As artificial intelligence continues to become a more significant part of our lives, it’s important that companies who sell AI-powered products make sure they remain accountable. The Federal Trade Commission (FTC) is making sure its voice is heard on the issue, warning companies that any claims made about the benefits and effectiveness of their products…
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