Category: Marketing Strategies
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Reviving Direct Mail Marketing Strategies for the Digital Age
In today’s fast-paced digital world, email marketers are constantly seeking innovative ways to stand out in the crowded inboxes of their target audience. One strategy that has proven successful over the years is direct mail marketing. With its roots in the pre-internet era, direct mail marketing has consistently shown the ability to capture recipients’ attention…
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Easter Spending Expected to Reach All-Time High, Dropshippers Prepare!
Attention all dropshipping entrepreneurs! Easter is just around the corner, and it’s time to hop on this festive opportunity to boost your sales. With consumer spending on Easter-related items expected to reach an all-time high, according to the National Retail Federation (NRF), there has never been a better moment to diversify your product offerings and…
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Maximizing Customer Retention: Strategies for Sustaining Subscriber Loyalty in Subscription Businesses
For subscription-based businesses, the key to success isn’t just attracting new customers – it’s keeping them. With countless competitors vying for their attention and subscription dollars, retaining clients is more critical than ever before. To remain competitive and increase revenue over time, companies need to have a solid plan in place that emphasizes customer retention…
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AI Claims, Like Any Other Ad, Need to Be Substantiated—FTC Warns
As artificial intelligence continues to become a more significant part of our lives, it’s important that companies who sell AI-powered products make sure they remain accountable. The Federal Trade Commission (FTC) is making sure its voice is heard on the issue, warning companies that any claims made about the benefits and effectiveness of their products…
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Maximizing Retention: How Travel Merchants Can Create Successful Customer Loyalty Programs
In a digital world where change is the only constant, travel merchants are striving to create effective customer loyalty programs that will ensure their customers keep coming back. With strong retention being critical for any successful business, understanding what it takes to maximize customer loyalty with an attractive rewards program is key. This article will…
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