Category: Marketing Strategies
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Cold DMs Could Be Your Secret Marketing Weapon
Cold DMs, or cold direct messages, are the modern equivalent of cold calling and cold emailing. Instead of picking up the phone or sending an unsolicited email, businesses are now sliding into potential customers’ DMs on social media platforms like Instagram, Facebook, LinkedIn, and even TikTok. Just like their predecessors, cold DMing aim to start…
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Don’t Have a Podcast for Your Business? You Should!
Podcasts are taking the world by storm, and it’s no surprise why! With over 2 million active podcasts and counting, this engaging medium has captured the attention of audiences everywhere. From entertainment and education to business and beyond, podcasts offer a unique way to connect with listeners on a deeper level. If you’re a business…
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Mastering Abandoned Cart Emails
Abandoned customer carts are a common problem for ecommerce businesses, with an average cart abandonment rate of 69.57% across all industries. When potential customers add items to their cart but leave without completing the purchase, it represents a significant loss of potential revenue. However, abandoned cart emails can be a powerful tool to recover these…
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Marketing on the Dark Side of Social Media
With the rise of AI, the digital landscape is changing fast—but that’s not always a good thing. Gone are the days when we could just post a few updates on Facebook and call it a day. With the rise of misinformation and declining trust in social media (in no small part due to AI content),…
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Maximize Customer Retention by Mastering the Downsell
You know the upsell and the cross-sell, but do you know the downsell? This sales method perfects the trifecta. It gives you the opportunity to not only retain customers but improve your product and bump your bottom line. Here’s all you need to know about the downsell, how to use it, and what to look…
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