Category: Marketing Strategies

  • Cold DMs Could Be Your Secret Marketing Weapon

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    Cold DMs, or cold direct messages, are the modern equivalent of cold calling and cold emailing. Instead of picking up the phone or sending an unsolicited email, businesses are now sliding into potential customers’ DMs on social media platforms like Instagram, Facebook, LinkedIn, and even TikTok. Just like their predecessors, cold DMing aim to start…

    Two people in front of a laptop computer with social media "like", "follower", and "comment" icons floating up
  • Don’t Have a Podcast for Your Business? You Should!

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    Podcasts are taking the world by storm, and it’s no surprise why! With over 2 million active podcasts and counting, this engaging medium has captured the attention of audiences everywhere. From entertainment and education to business and beyond, podcasts offer a unique way to connect with listeners on a deeper level. If you’re a business…

    "PODCAST" in 3d text in front of a microphone and headphones
  • Mastering Abandoned Cart Emails

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    Abandoned customer carts are a common problem for ecommerce businesses, with an average cart abandonment rate of 69.57% across all industries. When potential customers add items to their cart but leave without completing the purchase, it represents a significant loss of potential revenue. However, abandoned cart emails can be a powerful tool to recover these…

    Vector illustration of a webpage showing a cart with a big "x" on it and a man walking away with a credit card
  • Marketing on the Dark Side of Social Media

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    With the rise of AI, the digital landscape is changing fast—but that’s not always a good thing. Gone are the days when we could just post a few updates on Facebook and call it a day. With the rise of misinformation and declining trust in social media (in no small part due to AI content),…

    Many people in the dark chatting privately amongst themselves
  • Maximize Customer Retention by Mastering the Downsell

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    You know the upsell and the cross-sell, but do you know the downsell? This sales method perfects the trifecta. It gives you the opportunity to not only retain customers but improve your product and bump your bottom line. Here’s all you need to know about the downsell, how to use it, and what to look…

    "Downsell" text surrounded by various icons including shopping carts, sales tags, and funnels.