Category: Marketing Strategies
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The Risk (and Reward) of Imitation: Copying Competitor Ads
Whether it’s a startup trying to find its footing or an established brand seeking to maintain its dominance, the tactics employed in advertising can make all the difference. Direct response advertising, with its focus on eliciting immediate action from consumers, becomes a canvas for creativity and sometimes, imitation. But where does one draw the line?…
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What is Freemium? When and How to Use This Risky Sales Model
Freemium, a blend of ‘free’ and ‘premium,’ is a business model wherein basic services are provided free of charge while more advanced features are priced. The freemium business model, especially in the SaaS realm, has exploded in popularity. Companies like Spotify, Dropbox, and Evernote are great examples of its success. Yet, determining if it’s the…
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Holiday Credit Crunch: How Credit Repair Businesses Can Thrive
In the wake of the annual Black Friday and Cyber Monday shopping extravaganza, many consumers find themselves drowning in debt, having overly used their credit cards during the tempting sales period. This spending spree often results in bad credit, maxed-out credit limits, and, in severe cases, defaulting on credit payments. With credit scores plummeting, the…
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Unlocking BFCM Profits: Crafty Discounts & Deals for Your Digital Subscription Business
The dazzling lights of Black Friday Cyber Monday (BFCM) are fast approaching, signaling a golden opportunity for ecommerce businesses to shine and prosper. As the holiday season unfurls, digital subscription businesses are gearing up for one of the most lucrative periods of the year, planning marketing strategies that will not only draw new customers but…
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Black Friday Blueprint: Design Discounts That Convert
As the holiday shopping season approaches, businesses worldwide brace themselves for one of the most anticipated commercial events of the year: Black Friday. This day is synonymous with enticing discounts and unparalleled deals, drawing millions of eager shoppers to both online and physical stores. The widespread expectation for substantial discounts puts pressure on businesses to…
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