Category: SUBSCRIPTION
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Slash Black Friday Subscription Churn in Half — A How-To Guide
Let’s cut through the noise – your Black Friday subscription sales are about to skyrocket, but will these customers stick around? As someone who’s helped process millions in subscription payments, I can tell you that BFCM subscribers behave differently than your regular customers. While most businesses focus on acquisition, I’m going to show you how…
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Final FTC Click-to-Cancel Rule Announced, Subscription Merchants Listen Up
The Federal Trade Commission (FTC) has announced a final “click-to-cancel” rule aimed at simplifying the process of ending recurring subscriptions. This rule addresses the growing frustration among consumers who find it difficult to cancel unwanted services. By mandating that businesses make cancellation as straightforward as enrollment, the FTC empowers consumers and reduces deceptive practices in…
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Bundles vs. Subscriptions: Which Model Should You Choose?
Bundles or subscriptions, which is best for your business? Recent trends show a significant shift in consumer behavior, with many businesses reporting better results from subscription models compared to traditional bundles. However, the story isn’t quite that simple. Economic factors, changing customer preferences, and innovative hybrid approaches are reshaping the way we think about pricing…
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Stripe Tokens, How to Migrate Them Before It’s Too Late
If you’re running a subscription-based business and using Stripe for payment processing, you’ve likely encountered Stripe Tokens. These tokens, also known as network tokens, represent encrypted customer payment data stored in a secure vault. While using Stripe Tokens for subscriptions may seem convenient, relying solely on them can put your business at risk. In this…
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Maximizing Revenue Recovery for Failed Subscription Payments in GoHighLevel and Stripe
Subscription businesses inevitably face failed payments, which can lead to involuntary churn if not addressed. Here’s how to optimize your failed payment recovery process when using GoHighLevel as your CRM and Stripe as your payment gateway. AVOID SUBSCRIPTION CHURN Stripe’s Default Failed Payment Handling Stripe offers a built-in feature called “Smart Retries” that automatically retries…
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