Category: SUBSCRIPTION MARKETING
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Stop Losing Subscribers! Proven Tactics to Boost Subscription Revenue
Gone are the days when infrequent, bundled subscriptions were the norm. The modern consumer seeks flexibility, value, and convenience, prompting a shift towards more customer-centric models. And this extends to all types of subscriptions. Like how adobe went from offering only expensive, one-off purchases to affordable subscriptions that meet consumer needs. Or meal kits and…
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What is Freemium? When and How to Use This Risky Sales Model
Freemium, a blend of ‘free’ and ‘premium,’ is a business model wherein basic services are provided free of charge while more advanced features are priced. The freemium business model, especially in the SaaS realm, has exploded in popularity. Companies like Spotify, Dropbox, and Evernote are great examples of its success. Yet, determining if it’s the…
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The Ultimate Guide to Subscription Growth, from Start to Scale
Ever wondered why some subscription-based businesses thrive, while others nosedive? It’s a bustling era for the subscription economy, and whether you’re a startup or a seasoned player, there’s always room to grow. We’ve covered subscription growth before, but we recently discovered a great outline to keep your head in the game as you scale to…
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Unlocking BFCM Profits: Crafty Discounts & Deals for Your Digital Subscription Business
The dazzling lights of Black Friday Cyber Monday (BFCM) are fast approaching, signaling a golden opportunity for ecommerce businesses to shine and prosper. As the holiday season unfurls, digital subscription businesses are gearing up for one of the most lucrative periods of the year, planning marketing strategies that will not only draw new customers but…
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Max Out Subscription Retention with 3 Easy Tips, 10% Profit Growth!
There’s a key metric that often dictates the success of subscription-based businesses: retention rate. With the rise of social media and increasing competition, keeping existing customers loyal to your brand has become paramount. While many businesses invest heavily in customer acquisition strategies, focusing on dazzling new customers with shiny products and enticing offers, it’s a…
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