Category: SUBSCRIPTION
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Unlocking BFCM Profits: Crafty Discounts & Deals for Your Digital Subscription Business
The dazzling lights of Black Friday Cyber Monday (BFCM) are fast approaching, signaling a golden opportunity for ecommerce businesses to shine and prosper. As the holiday season unfurls, digital subscription businesses are gearing up for one of the most lucrative periods of the year, planning marketing strategies that will not only draw new customers but…
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VAU and MAU Will Eliminate Churn on Your Subscriptions, Here’s How
We’ve all felt the sting of chargebacks, faced declines, and grappled with customer churn. These are not just “problems”; they’re actually revenue leaks that can bleed a subscription business dry if not addressed. Enter Visa Account Updater (VAU) and Mastercard Account Updater (MAU), the unsung heroes in the payment ecosystem that can help you overcome…
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Max Out Subscription Retention with 3 Easy Tips, 10% Profit Growth!
There’s a key metric that often dictates the success of subscription-based businesses: retention rate. With the rise of social media and increasing competition, keeping existing customers loyal to your brand has become paramount. While many businesses invest heavily in customer acquisition strategies, focusing on dazzling new customers with shiny products and enticing offers, it’s a…
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The Art of Goodbye: Mastering the Cancellation Funnel to Minimize Churn
For subscription businesses, customer retention is the name of the game. But equally important—and often overlooked—is mastering the art of a well-executed cancellation process. It’s the last impression a customer has with your brand, and it can significantly impact their likelihood to return or refer others to your service. This is where cancellation funnels can…
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Licensing Business Model: A B2B Revenue Model to Supplement Subscriptions
In the digital era, the subscription business model has become a cornerstone for many companies across industries, providing a predictable, recurring revenue stream and cementing long-term relationships with customers. From streaming platforms to software providers, subscriptions have reshaped how businesses approach customer engagement and revenue generation. But as business landscapes evolve, so do models for…
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