Category: SUBSCRIPTION
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The Ultimate Guide to Subscription Growth, from Start to Scale
Ever wondered why some subscription-based businesses thrive, while others nosedive? It’s a bustling era for the subscription economy, and whether you’re a startup or a seasoned player, there’s always room to grow. We’ve covered subscription growth before, but we recently discovered a great outline to keep your head in the game as you scale to…
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Unlocking BFCM Profits: Crafty Discounts & Deals for Your Digital Subscription Business
The dazzling lights of Black Friday Cyber Monday (BFCM) are fast approaching, signaling a golden opportunity for ecommerce businesses to shine and prosper. As the holiday season unfurls, digital subscription businesses are gearing up for one of the most lucrative periods of the year, planning marketing strategies that will not only draw new customers but…
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VAU and MAU Will Eliminate Churn on Your Subscriptions, Here’s How
We’ve all felt the sting of chargebacks, faced declines, and grappled with customer churn. These are not just “problems”; they’re actually revenue leaks that can bleed a subscription business dry if not addressed. Enter Visa Account Updater (VAU) and Mastercard Account Updater (MAU), the unsung heroes in the payment ecosystem that can help you overcome…
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Max Out Subscription Retention with 3 Easy Tips, 10% Profit Growth!
There’s a key metric that often dictates the success of subscription-based businesses: retention rate. With the rise of social media and increasing competition, keeping existing customers loyal to your brand has become paramount. While many businesses invest heavily in customer acquisition strategies, focusing on dazzling new customers with shiny products and enticing offers, it’s a…
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The Art of Goodbye: Mastering the Cancellation Funnel to Minimize Churn
For subscription businesses, customer retention is the name of the game. But equally important—and often overlooked—is mastering the art of a well-executed cancellation process. It’s the last impression a customer has with your brand, and it can significantly impact their likelihood to return or refer others to your service. This is where cancellation funnels can…
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