Every business wants to cut costs and minimize risks. You also already know how credit card fees eat into your profits and how chargebacks create… headaches.

But many businesses overlook an alternative payment method that sits right under their noses: ACH payments.

Whether you run a subscription business, sell high-ticket items, or just want to improve your margins, ACH offers benefits you can’t afford to ignore.

OFFER ACH ON YOUR CHECKOUT PAGE

What Is ACH Payment Processing?

When you hear “ACH,” it’s referring to Automated Clearing House network. It’s a system that moves money directly between bank accounts across the United States.

Unlike credit card transactions that involve multiple parties and higher fees, Automatic Clearing House creates a more direct path for your money.

What Makes It Different

When your customer pays with a credit card, the transaction passes through several parties:

• the card network
• the issuing bank
• and the payment processor

Each takes a cut. With ACH, money moves directly from your customer’s bank account to yours.

How Transactions Work

The process follows these key steps:

1. You get authorization from your customer to withdraw funds from their account.
2. Your bank (the Originating Depository Financial Institution or ODFI) collects and batches your requests.
3. The ODFI sends these batches to an ACH operator (either the Federal Reserve or The Clearing House).
4. The operator sorts the transactions and sends them to your customer’s bank.
5. Your customer’s bank processes the transaction and moves the money to your account.

Types of ACH Transactions

ACH payments fall into two main categories:

ACH Credits – These “push” money from one account to another. Think of direct deposits, tax refunds, and interest payments. The sender initiates these transactions, like when an employer deposits paychecks.

ACH Debits – These “pull” money from an account. Examples include automatic bill payments and subscription fees. The merchant initiates these transactions after getting permission from the customer.

The Timeline

Unlike instant credit card authorizations, ACH transactions take time. The typical processing timeline spans 1-3 business days:

• Day 0: You submit your file to your bank, which sends it to the ACH network
• Day 1: Your customer’s bank receives the file and debits their account
• Day 2: Payment failure cut-off (last chance for the customer’s bank to report problems)
• Day 3: Your bank notifies you of the completed transaction

This timeline matters for your cash flow planning. Remember that banks process Automatic Clearing House files only at specific times during the business day.

If a customer misses their bank’s cut-off time, the transaction won’t start until the next day. This could be a good incentive to use a countdown timer.

The slightly longer processing time brings benefits – it’s one reason why ACH transactions cost less to process than credit cards.

PAY FEWER PROCESSING FEES

Cost Benefits of ACH Payments

When you look at your payment processing expenses, you’ll quickly notice that these payments deliver substantial savings compared to credit cards. These savings directly impact your bottom line and become even more significant as your transaction volume grows.

The Numbers Don’t Lie

Credit card processing typically costs you between 2.5% to 3.5% of each transaction amount, plus a fixed fee of around $0.30 per transaction.

This means a $1,000 sale could cost you $25-$35 in processing fees alone.

In contrast, ACH payments cost dramatically less:

• The average ACH transaction costs between $0.26 and $0.50
• Some providers charge a flat fee of just $0.29 per transaction
• Others use a percentage-based model capped at $10 (even for large transactions)

For that same $1,000 transaction, your processing fee might be just $0.50 or at most $10. This saves you $15-$34.50 per transaction compared to credit cards.

Why It Costs Less

Automatic Clearing House transactions cost less because they operate on a different model than credit cards.

Credit card companies provide immediate authorization and guarantee payment to merchants, which comes at a premium. They also involve multiple parties in the transaction chain, each taking their cut.

ACH payments use a more direct “batch processing” system. Rather than processing each transaction individually in real-time, transactions get grouped together and processed in batches, typically at the end of the day.

Additionally, ACH transactions move money directly between bank accounts without the complex infrastructure and guarantees of credit card networks. This simpler approach translates to lower fees for you.

The Impact on Your Business

Savings add up quickly when you process multiple transactions:

• A business processing 500 transactions of $200 each per month would save approximately $2,500 monthly by switching from credit cards to ACH.
• For high-value transactions, the difference is even more dramatic – a $10,000 payment might cost $250-$350 via credit card but only $10 via ACH.

These savings directly increase your profit margins without requiring you to raise prices or cut costs elsewhere. For subscription-based businesses or companies with recurring billing, the cumulative savings over a customer’s lifetime can be enormous.

Beyond Direct Fee Savings

The cost benefits extend beyond the obvious processing fee differences. With Automatic Clearing House payments, you’ll also typically avoid:

• Monthly statement fees often associated with credit card processing
• PCI compliance fees required for credit card acceptance
• Terminal or equipment rental fees
• Gateway fees for online credit card processing

When you add up all these savings, it’s clear why businesses increasingly position ACH as their preferred payment method.

OPTIMIZE YOUR MERCHANT FEES

Fewer Disputes and Chargebacks

When you process payments, disputes and chargebacks don’t just cost you money. They drain your time and create financial uncertainty.

ACH payments significantly reduce these risks, giving you more stability and fewer headaches.

Lower Dispute Rates

Automatic Clearing House transactions experience remarkably low dispute rates. In fact, ACH fraud represents less than 1% of all payment fraud. This lower fraud rate translates directly to fewer disputed transactions and more reliable revenue.

Why are ACH disputes so rare? The direct bank-to-bank nature of these transactions creates a higher barrier for fraudulent activity. Unlike credit cards, which can be easily compromised, these transactions require actual bank account information and authorization.

Stricter Dispute Rules

Credit card disputes offer customers broad reasons to initiate chargebacks. ACH disputes, however, operate under much stricter guidelines established by NACHA (National Automated Clearing House Association).

Customers can only dispute ACH payments for three specific reasons:

• The transaction was never authorized or authorization was revoked
• The transaction was processed earlier than authorized
• The transaction amount differs from what was authorized

This limited scope dramatically reduces your exposure to frivolous disputes compared to credit card transactions, where customers can claim “not as described” or “quality issues” with minimal evidence.

Shorter Dispute Windows

Time works in your favor with ACH payments. Consumers have just 60 days to dispute a transaction, compared to the 120 days typically allowed for credit card chargebacks. This shorter window means you’ll know sooner if a transaction is final, improving your cash flow predictability.

For business customers, the window is even tighter. Just 24 hours to initiate a dispute. This quick resolution timeframe helps you avoid the uncertainty that can linger with credit card transactions for months.

Lower Dispute Fees

When a dispute does occur, you’ll pay significantly less to handle it. Credit card chargebacks typically cost merchants between $20 and $100 per incident.

In contrast, dispute fees range from just $5 to $25.

Even in the rare case when disputes happen, they won’t impact your bottom line as severely as credit card chargebacks.

Finality of Decisions

Unlike credit card disputes, which can involve lengthy investigation processes and appeals, ACH dispute decisions are final. While this might initially sound concerning, it actually creates clarity and closure.

Once resolved, you won’t face the uncertainty of a reopened case or extended investigation that can drag on for months.

LOWER YOUR CHARGEBACK RATE

Implementing ACH at Checkout

You’ve seen the benefits of ACH payments. Now let’s talk about how to position it effectively at checkout to maximize adoption rates.

Strategic Placement

Place your ACH payment option prominently at the top of your checkout page.

This prime positioning increases visibility and signals to customers that you prefer this payment method. Many successful businesses even make it the default selection, requiring customers to actively choose credit cards if they prefer them.

When designing your checkout flow, use visual cues like larger buttons, highlighted borders, or even a “Recommended” badge to draw attention to the payment option. This subtle nudging can significantly increase adoption rates.

Incentivize the Switch

The most effective way to drive adoption is through incentives.

Since you save money on processing fees, you can share some of those savings with customers who choose it:

• Offer a percentage discount (typically 1-3%)
• Provide a fixed dollar amount off (like $5 or $10) for larger purchases
• Create one-time bonuses for first-time users
• Develop a rewards program specifically for ACH customers

Simplify the Experience

Make the payment process as frictionless as possible. Modern account verification methods have eliminated the need for micro-deposits or voided checks that could take days to process. Instead:

• Implement instant account authentication through providers like Plaid
• Allow customers to connect their bank accounts with just their online banking username and password
• Eliminate unnecessary form fields and steps in the process

The experience often requires fewer fields than credit card payments, which typically need a 16-digit card number, expiration date, security code, and billing address.

Educate Your Customers

Many customers simply don’t understand what ACH payments are or how they work. Clear, concise explanations at checkout can overcome this barrier:

• Use simple language like “Pay directly from your bank account”
• Explain the security benefits of bank-to-bank transfers
• Highlight that ACH payments don’t expose credit card details to potential fraud
• Address common concerns about security and privacy

Consider adding a brief “Why choose bank payment?” tooltip or expandable section that explains the benefits in customer-friendly terms.

Technical Implementation

Adding ACH to your checkout requires a few technical steps:

1. Select an authorization method for verifying customer accounts
2. Choose a payment processor that supports Automatic Clearing House (DirectPayNet can help!)
3. Integrate the option into your payment flow
4. Configure your e-commerce platform to accept ACH payments

Most modern payment processors and e-commerce platforms offer straightforward integration options.

CONNECT WITH A BETTER PROCESSOR

Automatic Clearing House FAQs

What is Automatic Clearing House?

What does ‘ACH’ in ACH payments stand for?

ACH stands for Automated Clearing House, which is an electronic funds-transfer system that facilitates payments in the United States and internationally. The network is managed by Nacha (previously known as the National Automated Clearing House Association).

What is an ACH check?

An ACH check is an electronic transfer of funds between bank accounts without using a paper check, credit card, wire transfer, or cash exchange. It’s essentially a digital method of moving money directly from one bank account to another.

What is an ACH transfer or payment?

An Automatic Clearing House payment is a type of electronic bank-to-bank payment in the US made via its own network rather than going through card networks like Visa or Mastercard. These transactions can also be referred to as ACH transfers or ACH transactions.

What are ACH payments?

ACH payments are transactions that use the Automated Clearing House network to electronically transfer funds between banks. This system transferred $80.1 trillion in 2023 and facilitates both credits and debits. Common uses include payroll, automatic bill payments, and tax refunds.

How Automatic Clearing House Works

How does an ACH payment work?

Automatic Clearing House payments work through a series of steps:

1. An originator (like an employer or utility company) initiates the payment process
2. The originator’s bank collects transactions in batches
3. These batches are sent to an operator (either the US Federal Reserve or The Clearing House)
4. The operator processes and routes entries to the recipient’s bank
5. Funds are credited to or debited from the recipient’s account, typically within one to three business days

How does ACH payment processing work?

ACH payment processing involves multiple parties and follows these steps:

1. Transaction initiation: The originator gets authorization from the recipient
2. Transaction submission: The originator sends details to their bank (ODFI)
3. Transaction batching: The bank aggregates multiple requests into batches
4. Transaction clearing: An ACH operator sorts transactions for recipient banks
5. Transaction delivery: The recipient’s bank (RDFI) processes entries
6. Transaction confirmation and settlement: Funds are credited to recipient accounts
7. Transaction notification: Failed transactions are reported back to originators

What is an ACH credit transaction?

ACH credit transactions, also known as direct deposits, involve depositing funds into a bank account. In this process, the originator instructs their bank to send money to a recipient’s account. Common examples include payroll deposits, tax refunds, and interest payments.

Automatic Clearing House Timing and Processing

How long does it take to receive ACH?

Transfers typically take 1-3 business days to complete, though same-day transactions are becoming more common.

Why does an ACH transfer take 3-5 business days?

Transfers take several days because of the batching process. Banks collect multiple transactions into batches before sending them to the network, which then processes these batches at regular intervals. This batch processing system, combined with security measures and verification steps, extends the timeline.

What time does an ACH transfer hit the bank?

Transfers are processed in batches at predetermined times throughout the day. The exact timing depends on when the originating bank submits its batch and which processing window is used. With standard processing, funds typically become available the next business day after processing.

How long does it take for ACH deposits to post?

Deposits typically post within 1-3 business days after initiation. However, with same-day ACH service, deposits can post on the same business day if submitted before the cutoff time.

Why can’t ACH transfers happen instantaneously?

Transfers aren’t instantaneous because they rely on a batch processing system rather than real-time processing. Banks collect multiple transactions before sending them to the network at scheduled intervals. Additionally, security measures, fraud prevention checks, and the involvement of multiple financial institutions add time to the process.

How many days is a Bank ACH transfer?

A standard bank transfer typically takes 1-3 business days to complete. Same-day service is available but may involve additional fees and earlier submission deadlines.

Automatic Clearing House Compared to Other Payment Methods

Is an ACH transfer and a mobile deposit the same thing?

No, ACH transfers and mobile deposits are different. An ACH transfer electronically moves money directly between bank accounts through its own network. A mobile deposit involves using a mobile device to deposit a paper check by taking a photo of it. Both are electronic methods, but mobile deposits still involve paper checks, while transfers are entirely electronic.

How do EFT and ACH payments differ?

Automatic Clearing House is actually a type of EFT (Electronic Funds Transfer). EFT is a broader term that encompasses various electronic payment methods, including ACH transfers, wire transfers, and card transactions. ACH specifically refers to transfers processed through the Automated Clearing House network.

What is the difference between ACH and wire transfer?

The main differences between Automatic Clearing House and wire transfers are:

1. Speed: Wire transfers typically complete within hours, while ACH transfers take 1-3 business days
2. Cost: ACH transfers are generally less expensive or free, while wire transfers often cost $30 or more
3. Processing: ACH transfers are processed in batches, while wire transfers are processed individually
4. Reversibility: ACH transfers can potentially be reversed, while wire transfers are usually permanent once completed

What is the difference between ACH and RTP?

Automated Clearing House and RTP (Real-Time Payments) differ primarily in processing speed. ACH transfers typically take 1-3 business days to complete and are processed in batches. RTP, as the name suggests, processes payments in real-time, allowing for immediate funds availability 24/7/365. RTP is a newer payment rail designed for instant transfers, while Automatic Clearing House is an established system that handles high volumes of transactions at lower costs.

Is eCheck the same as ACH?

Yes, eChecks are essentially the same as ACH debits. An eCheck is just a specific type of ACH transaction that electronically replicates the function of a paper check. Both use the Automatic Clearing House network to transfer funds between bank accounts.

Automatic Clearing House Security and Limits

What is the limit of an ACH transfer?

Transfer limits vary by financial institution. Banks often set daily and monthly limits based on account type, account history, and security considerations. Some banks may limit individual transfers to $25,000 or less, while others allow higher amounts. Business accounts typically have higher limits than personal accounts.

Are ACH payments secure in USA?

Yes, payments are generally considered secure. The network is governed by Nacha regulations that include security requirements and fraud prevention measures. Financial institutions also implement their own security protocols, such as encryption, authentication, and monitoring systems to protect transactions.

Do banks report ACH transactions?

Yes, banks keep records of all Automatic Clearing House transactions and include them in account statements. Financial institutions are required to maintain records of electronic transfers under federal regulations. Additionally, large or suspicious transactions may trigger reporting requirements under anti-money laundering laws.

Automatic Clearing House Issues and Returns

What happens if an ACH payment is returned?

If a payment is returned, the RDFI (receiving bank) notifies the ODFI (originating bank), which then informs the originator. The funds may be reversed, and the originator might need to address the issue and initiate the transaction again. There can be fees associated with failed transactions.

How long does it take a rejected ACH deposit to return?

A rejected deposit is typically returned within 2-5 business days. The exact timing depends on when the receiving bank identifies the issue and processes the return. Nacha rules specify different return timeframes based on the reason for rejection, ranging from 2 business days for most common issues to 60 days for certain unauthorized transactions.

What are ACH return charges?

Return charges are fees assessed when a transaction is rejected or returned. These fees can be charged to the originator by their financial institution or payment processor. The amount varies by provider but typically ranges from $2 to $30 per returned item. Businesses that process Automatic Clearing House payments should account for these potential charges in their payment processing costs.

Automatic Clearing House Implementation

How to accept payments via ACH?

To accept payments, businesses can:

1. Partner with a payment processor that supports ACH transactions
2. Set up an ACH merchant account with their bank
3. Implement the payment option on their website or payment platform
4. Collect customer bank information (routing and account numbers)
5. Obtain proper authorization from customers for debits
6. Follow Nacha rules and regulations for processing ACH payments

How much does it cost a bank to process ACH transactions?

The cost for banks to process ACH transactions is relatively low compared to other payment methods. While specific costs vary, ACH transactions typically cost financial institutions between $0.20 and $1.50 per transaction. These lower processing fees make ACH an attractive option for recurring payments and large transactions.

What are ACH Fees?

ACH fees vary by financial institution and payment processor. Common fee structures include:

1. Flat fees per transaction (typically $0.20 to $1.50)
2. Percentage-based fees (usually 0.5% to 1.5% of the transaction amount)
3. Monthly service fees for ACH processing capabilities
4. Return fees for failed transactions
5. Same-day processing fees for expedited transfers

Many banks offer free ACH transfers for consumers, while businesses typically pay some form of processing fee.

What is an ACH number vs an account number?

An ACH number typically refers to the bank’s routing number, which identifies the financial institution in the ACH network. The account number identifies the specific account at that institution. Both numbers are required for ACH transactions – the routing number directs the payment to the correct bank, while the account number ensures it reaches the right account within that bank.

OFFER ACH AT CHECKOUT