There are six VSL tactics that will help you sell your weight loss supplements: acceptance, happiness, healthiness, envy, imitation, and altruism. If you know your audience well enough, using one of these six tactics to sell your weight loss pills will triple your sales.
Format of a Video Sales Letter
VSLs are great a lead generation and marketing tool, and there are plenty of video sales letter templates out there as well as video sales letter script writing tools to help you organize your sales process and create a VSL script that converts. Combine those tools with the tactics below and you’ll have a killer supplements VSL.
Before that, though, you should understand the format of a video sales letter and what’s required to go into one to make it a success.
- The problem: You need a good hook, but you also need to get to the point—which is the problem. In this case, it’s the need to lose weight. Combine the problem with your hook (hire a good copywriter if you need) and you’ll have viewers’ attention like no other.
- Pain points: So you know what the problem is, but what else is there? We want to make the problem seem complex without having a complex solution. To do that, you need to cover each pain point individually that the customer could be experiencing.
- Target audience: Know who you’re talking to. Each tactic below targets a different audience because the desire of each viewer changes. To turn those viewers into subscribers, know how to talk to them.
- Social proof: The proof is in the pudding. Potential customers aren’t going to immediate by your product without knowing that it’s worked for others. Build credibility with your product by inserting testimonials throughout.
- Sales pitch: You still need to pitch your product, even if you’re doing it in story format. Good sales copy can convert a boring pitch into one that keeps viewer motivation high. As soon as they know they’re being sold to, they’re moving on. Keep that in mind.
- CTA: The call to action is your VSL finale. You’ve held the audience’s attention all the way to the end, and now it’s time for action. Guide them to your sales funnel’s landing page naturally but with a sense of urgency.
Viewers don’t want to watch a salesperson. They don’t want to hear from a business owner about how good their product is. They don’t want the sale, they want the story. Effective video sales letter creators know this and create video content that speaks to the audience, not at them.
ACCEPTANCE: Lose weight to be accepted by others.
When it comes to weight loss, many people are looking for a solution that will help them fit in and be accepted by others. They want to be able to look in the mirror and feel good about what they see. This is where using the acceptance tactic can help you sell your weight loss supplements.
When you talk about how your product can help people lose weight so that they can be accepted by others, you are tapping into a powerful motivator. People want to feel good about themselves, and this is one way to do that. When they see your video, they will be more likely to want to buy your product.
With acceptance, you’re targeting an audience that feels lonely or ostracized. Your product is what they need, giving them long-term results in one simple pill.
Being accepted leads to having more friends, being invited to events and parties, being in the conversation, not the butt of it. And this leads right into video marketing tactic number 2.
HAPPINESS: These weight loss pills are happiness encapsulated.
When you lose weight, you feel better about yourself. You have more energy, and you feel more confident. This can lead to a happier life overall.
When you use your weight loss supplements to help people lose weight, you are helping them achieve a goal that will make them happier. You are giving them the tools they need to be happier and more confident. And when they see your video, they will be more likely to buy your product.
Being happy leads to a better mood, increased productivity, and living a fuller life. So using the happiness tactic in your VSL is a great way to sell your weight loss supplements.
With happiness, you’re targeting an audience that is depressed or feels like they live an unfulfilling live. Weight loss is the answer, and your supplement is the key.
HEALTHINESS: Get better sleep, more energy, and so much more with one simple pill.
When selling weight loss pills, it’s important to emphasize how healthy the customer will be if they take them. After all, who doesn’t want to be healthier? Better sleep and more energy are just two of the many benefits of being healthy, so emphasizing healthiness as a key benefit of the weight loss pills is a great way to boost sales.
Losing weight will help customers sleep better at night, easing stress physically and mentally to provide them with high-quality sleep that leaves them feeling renewed every morning. This VSL tactic for supplement sellers can be taken even further and used to help them stop taking other meds. Maybe there’s a reliance on coffee or Red Bull for energy. Sleeping pills every night that leaves them groggy. Medications for depression.
Losing weight now not only improves their health today, but protects it for tomorrow. This supplements VSL tactic targets an audience who is looking to be healthier, who wants to take less pills but gain more quality of life benefits, and who needs to be scared in order to be healthy.
ENVY: Be like the models you see on Instagram.
Many people want to lose weight so that they can stay up with the latest trends. They want to look like the models and celebrities that they see in magazines, TV, and social media. They want to be fashionable and stylish. Sexy and beautiful. Flawless. Weight loss pills are one way to do that.
When it comes to weight loss, many people are looking for the quickest and easiest way to do it. They want to be able to lose weight without having to put in any hard work. And they want to be able to see results quickly, looking just like their latest obsession on Instagram.
This tactic of envy is a great one for targeting younger generations who are struggling to build up their follower count and want to be pretty enough to get the likes they think they deserve.
IMITATION: I did it, so you can too!
It’s okay to be motivated by other’s success stories. Give your supplements video sales letter a 1st-person perspective and connect with your audience 1-on-1. They want to be like you. You were overweight, unhappy, unhealthy, and hated life. But throughout your weight loss journey, you discovered a few key ingredients that skyrocketed results and left you with a killer body, a healthy mind, and life you actually want to live.
Your audience wants to be like you because you have what they want. They still are overweight, unhappy, unhealthy, and they hate their life. But they see that you were in their shoes at one point too. You know what it’s like to feel trapped in your own body and hate yourself for it.
By sharing your story, you can triple your supplement sales. This VSL tactic works best for people who seek connection. They don’t envy others healthier than them. Rather, they feel stuck and unmotivated to change.
ALTRUISM: Lose weight now. Your family depends on it.
Losing weight is not just about looking good. It’s about being healthy for your loved ones. It’s about being there for them when they need you. It’s about being the best version of yourself so that you can be the best husband, wife, mother, father, son, or daughter that you can be.
When you’re overweight, you’re putting yourself at risk for a number of health problems. And when you’re unhealthy, you’re not able to be there for your family the way that you want to be. You miss out on important events, special moments, and just everyday life.
Losing weight can be hard, but it’s worth it. For your health. For your family.
This VSL tactic is great for people who are motivated by their loved ones. They want to be healthy for themselves, but they also want to be there for their family. They want to set a good example and be the best version of themselves.
Use These Tactics in Your Next Weight Loss Video Sales Letter and See Sales Triple
Use video sales letters to agitate your customer base by using one or a combination of the tactics above. It all depends on your audience and what will affect them most.
Don’t be cheap with your video production, either. You can start by creating short videos that are more economical while you find your strategy. And use your VSL everywhere that makes sense: YouTube ad/video, Facebook ad, email marketing blast, home page of your product’s site, or a separate sales page for Google ads. VSLs are part of the digital marketing landscape now and are the perfect tool for any business owner or entrepreneur, beginner or expert, to create a connection.
Great video sales letters are all about storytelling, and that requires connection. These tactics allow you to create that connection. When you’re creating your video sales letter, keep these things in mind:
- Who is your audience?
- What do they want?
- What will motivate them to buy?
- How can you best connect with them?
By answering these questions, you can create a video sales letter that targets your audience’s desires, and that will help your supplement sales conversion rate.
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