Author: Maria Sparagis
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Generative Engine Optimization (GEO) 101
Let’s be honest about something that’s happening right under our noses. Your customers aren’t Googling things the way they used to. Instead of typing “best payment processor for small business” into a search bar and scrolling through ten blue links, they’re having conversations with ChatGPT, asking Claude for advice, or getting instant answers from Perplexity.…
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Visa VAMP Is Coming Oct 1 2025: What Merchants Need to Know
Visa’s new VAMP program is not hot news, but as the deadline approaches it’s making business owners quake. Payment processors across the industry will enforce Visa’s new Acquirer Monitoring Program (VAMP) starting October 1, 2025. This overhaul consolidates Visa’s existing fraud and dispute monitoring programs into a single, more stringent framework that demands immediate attention…
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FTC Is Coming After “Made in USA” Claims
Labels like MUSA or Made in the USA can tank your business. You see them everywhere on Amazon, eBay, and Shopify stores, products that proudly sporting “Made in USA” badges. American flags plastered on product photos. Bold claims about supporting American workers. But many—if not most—of these products ship straight from overseas warehouses. If you’re…
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What is a High-Risk Merchant Account? Your Complete Guide to Payment Processing for High-Risk Businesses
Payment processing is the spine of any business. One of the most important decisions and business owners will make involves setting up the right payment processing. While many entrepreneurs focus on products, marketing, and operations, they often overlook merchant accounts. Any and every business requires one, but some require specialized high-risk merchant accounts. Is your…
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How to Avoid Friendly Fraud, a Growing Threat to Your Business
Friendly fraud is one of the most annoying yet seemingly avoidable types of fraud. Many merchants are left wondering what they’ve done wrong or why their customers are mistreating them. One day you’re in the black, and the next your chargeback ratio spikes beyond acceptable limits. Your payment processor flags your account. Your rolling reserves…
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