Author: Maria Sparagis
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Why Some Merchants Don’t Accept Certain Credit Cards
Credit cards are an essential part of doing business for a lot of companies, but accepting them doesn’t always come cheap. Some businesses avoid accepting certain card types altogether. When running an e-commerce business, though, accepting other payment types can get tricky. Credit cards run the world. So what should you do, as a business…
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Data Scraping LinkedIn Verdict Boosts Your Email Marketing Potential
LinkedIn lost the preliminary case regarding web scraping, effectively ending the limbo that writers, journalists, and marketers remained trapped in when it came to using public and archived data. This ruling could lead to major changes for email marketing, which is great for targeting new leads and boosting conversions. Let’s explain. Summing Up the Court…
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Received “Issuer Declined MCC” Message? Here’s What It Means.
The message being displayed on your account reads: “Received issuer declined MCC. Please contact your gateway and/or acquirer.” What does this mean? Does it really matter? And why is it in all caps? We’ll break down what it means and what you can do to prevent it from happening again in the future. Remember, every…
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Stripe backs crypto…again. Should you trust it?
The global payments company has been on and off about its point of view regarding crypto seemingly since crypto’s inception. Now, it seems the payments giant Stripe is firmly stepping back into the game. But is it safe for your business, or do Stripe’s same ol’ catches still apply? Stripe, the US-based fintech company, is…
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3 Upsell Techniques that Seriously Boost Conversions
We’re talking at least 5%. And from the clients we work with, that result is all but guaranteed. Here’s the deal: you’re a business owner whose front-end is converting. The easiest way to increase your average order value (AOV) is by taking advantage of upsell opportunities. Sounds simple, right? Not so fast. The tips we’re…
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