Metrics: Deadly Traps to Business Growth + How to Get Off the Hook
Metrics are a double-edged sword. If you’re in a direct response business, you probably have a hard time imagining how metrics could possibly stifle your business growth. After all, aren’t metrics the only way to truly track progress and make sure your company is heading in the right direction? Not exactly. A poorly chosen metric […]
PayPal Account Frozen—Is Your Bank Account Next?
We get a lot of messages from people in industries like coaching, health and beauty, adult, and dropshipping about their PayPal accounts being frozen. It’s a tough time for merchants when this happens. You can’t process payments from customers, you can’t access funds within your PayPal account, and you can’t fulfill orders. Essentially, your online […]
Stripe IPO, Disaster for Merchants
Stripe is thinking about going public, and I have an idea who the losers will be. The biggest losers of the Stripe IPO will be those who use the payment processing service. This is inevitable because Stripe has to look out for their short-term and long-term profitability by creating favorable conditions for institutional investors. If […]
Meta Sued for Scam Ads, Supplement Sellers Beware
Facebook owner Meta is in trouble. And it’s not just trouble from users suing them for privacy infringement. This time, Facebook is being sued for promoting scam advertisements. The supplement industry is one of the largest that utilizes celebrity endorsements and imagery to promote their pills. Is your business in trouble? “False or Misleading Conduct […]
Become A SUPER Copywriter: Tips from The Experts
No matter what level, style, or area of copywriting you do, there’s demand for it. If you’re a freelance copywriter, then you’re in luck. We’ve spoken to the experts to bring you industry-best tips to take your copywriting to the next level. Go from side gig to digital nomad with a life full of freedom […]