Author: Maria Sparagis
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Who’s Involved in Credit Card Processing?
In a simple world, your online sales would go from your website directly into your bank account. In reality, credit card payment processing involves a complex process involving different software and technology partners; these are required to ensure you can collect from the customer. Each technology partner presents its own challenges and potential for losses…
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FAQ Fridays: How Can I Plug In My Own Payment Gateway To My Shopify Store?
I sell mainly immunity supplements on my Shopify store, but recently I added some upsells offering weight loss products.. I sell mostly straight sale but have optional continuity with a 10% discount for customers who sign up. I was scaling nicely and processed 55k in my first month due to my good media buys. One…
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Is Adding an Immunity Nutraceutical Upsell to your PPE Store A Good Idea?
Selling PPE (personal protective equipment) and nutraceutical immunity boost supplements online might seem like a good idea since the pandemic started. Still, there have also been a lot more roadblocks than ever before. Masks, gloves, face shields, antibodies, probiotics, lozenges, you name it… CNN reports that protective equipment costs increase over 1,000% amid competition and surge…
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Got Banned? Google Ads And Your Merchant Account
The digital advertising ecosystem is a difficult one to navigate. And with major tech companies like Google and Facebook constantly releasing updates, you need to stay abreast of changes to protect your business. Most e-commerce businesses are inherently dependent on Google or Facebook for organic and paid traffic. Relying on one channel for your ads…
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FAQ Fridays: Your Merchant Category Code Can Increase Your Sales
A regular query I get from prospects and new clients, like this one from Paul K., who runs a supplement shop that’s been scaling considerably in the last few months: “Maria, I’ve signed up with a new payment processor – and they asked me what Merchant Category Code (MCC) my business is. What’s this all…
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