Author: Maria Sparagis

  • New: Meta Ad Restrictions for Health & Beauty

    Meta’s stringent new restrictions on before-and-after photos and treatment claims aren’t just a marketing hurdle. They’re sending ripples through the entire payment processing ecosystem. The health and beauty sector has long straddled the line between standard and high-risk. Meta’s tightening grip on advertising claims comes at a moment when payment processors are already scrutinizing these…

    Big Meta logo on top of a pile of smaller Meta logos
  • Issuer Declined MCC Errors and How to Avoid Them

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    When it comes to accepting credit card payments, there are many factors that can contribute to a declined transaction. One of the most common reasons for transaction declines is an “Issuer Declined MCC” message. The Merchant Category Code (MCC) is a four-digit code that classifies businesses into different categories based on the products or services…

    Credit card swiping through a credit card reader and getting declined.
  • Customer Service Tiers Are Your Secret Retention Weapon

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    Imagine walking into a store where every interaction feels like it was designed specifically for you. That’s the magic of strategic customer service tiers, and it’s about to revolutionize how you connect with your customers. Customer service is no longer just about putting out fires. Think of it like a communication pyramid, where each level…

    Call center, customer service and a woman talking at computer with microphone. Hand and smile of african person as crm, telemarketing and sales or technical support agent with headset and desktop pc.
  • ShopifyShutDownMyStore! How to Get It Back

    The dreaded Shopify email no store owner wants to see: “Your store has been deactivated.” Trust me, I’ve helped hundreds of merchants through this exact crisis, and I know the panic that sets in when your livelihood suddenly vanishes. Your store, your products, your customers – all seemingly gone in an instant. If you’re searching…

    Vintage retro looking Closed sign in a shop showroom with reflections
  • How to Accept Credit Card Payments Without a Merchant Account

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    I’ve seen the same story unfold too many times. You’ve launched your online store, sales are flowing in, and suddenly – bam! Your payment processor freezes your account. Your funds are locked up for 180 days, and your business grinds to a halt. Many entrepreneurs rush to sign up with a popular payment processor, thinking…

    Two credit cards on top of a laptop computer keyboard.