Author: Maria Sparagis

  • Slash Black Friday Subscription Churn in Half — A How-To Guide

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    Let’s cut through the noise – your Black Friday subscription sales are about to skyrocket, but will these customers stick around? As someone who’s helped process millions in subscription payments, I can tell you that BFCM subscribers behave differently than your regular customers. While most businesses focus on acquisition, I’m going to show you how…

    Hand turning a knob between "acquisition" and "retention"
  • One-Click Checkouts Will 10x Your Black Friday Conversions

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    The holiday shopping season demands speed and convenience. One-click checkout transforms the buying experience by allowing customers to complete purchases instantly using their stored payment and shipping information. Here’s how to set one up, what to implement, and everything else you need to know and one click checkouts. GET A CHECKOUT PAGE THAT DOESN’T SUCK…

    A finger touching a keyboard button with a shopping cart logo and labeled "BUY NOW".
  • What Is a Fraud Score and How to Improve It

    A fraud score is a numerical value that indicates the risk level of a transaction or user action, helping businesses determine whether to approve, review, or decline a payment. The scoring typically ranges from 0 to 99, with higher scores indicating greater risk. Let’s find out more about fraud scoring and what you can do…

    Financial Fraud Investigation Report. Accounting Tax Auditor
  • Interchange Plus vs Tiered Pricing vs Flat-Rate

    The monthly credit card processing statement hits your inbox, and there it is again – a jumble of percentages, fees, and terms that might as well be written in ancient hieroglyphics. If you’re like most business owners, you’re probably wondering if you’re getting the best deal or if you’re leaving money on the table. We’ve…

    Graphic of a calculator, a stack of cash, a receipt, coins, and a dollar sign.
  • Customer Data is Your Black Friday Goldmine

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    Black Friday isn’t just about slashing prices, it’s your golden opportunity to gather customer data that fuels your marketing efforts throughout the entire year. Immediate sales are great, but the real treasure is building a robust customer database that drives long-term revenue. SECURE YOUR BLACK FRIDAY LEADS The Power of Referral Programs The statistics paint…

    old index card with an alphabetical index. customer data from repeat customers.