Author: Maria Sparagis
-
Your Guide to Irresistible Black Friday Emails 2024 Edition
Black Friday marks the beginning of the holiday shopping season, and everyone know that email campaigns are the driving force for BFCM sales. Your email subject line serves as the gateway to your offer, making it the most critical element of your campaign. A compelling subject line can skyrocket your open rates, while a lackluster…
Written by
-
Tap into RCS Marketing for Exponential Conversions
Rich Communication Services (RCS) and its business-focused counterpart, RCS Business Messaging (RBM), are transforming the landscape of mobile communication. These technologies are pushing the boundaries of what’s possible in mobile marketing, offering a rich, interactive experience that leaves traditional SMS in the dust. RCS and RBM are not just buzzwords; they represent a significant leap…
Written by
-
Stripe vs PayPal: Pros, Cons, Best Use Cases
Choosing the right payment processor can make or break your business. Two giants stand out in this arena: Stripe and PayPal. These powerhouses have revolutionized online payments, making it easier than ever for businesses to accept money from customers worldwide and for customers to pay in a flash. But which one should you choose—or should…
Written by
-
Stripeholdingfunds! How to Survive When Stripe Withholds Funds
Stripe powers millions of online businesses, processing billions in transactions annually. As a vital cog in the e-commerce machine, it is a powerful player in moving money from your customers to you. But sometimes, this process hits a snag when Stripe decides to hold onto your funds. Understanding why Stripe holds funds and how to…
Written by
-
Payments 101: A Guide to Payment Processing
Whether you’re a small business owner, an e-commerce entrepreneur, or simply a curious consumer, understanding the basics of payment processing is important in our increasingly cashless world. This crash course in Payment Processing 101 will guide you through the fundamentals. We’ll explore the key players involved, break down the lifecycle of a transaction, and delve…
Written by
