Author: Maria Sparagis
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FTC Targets Deceptive AI Claims, Shopify and Stripe Users Are Warned
The Federal Trade Commission (FTC) has launched a crackdown on deceptive artificial intelligence (AI) claims. This aggressive move targets companies that exaggerate their AI capabilities or misuse consumer data under the guise of AI-powered services. For direct response businesses and those relying on platforms like Stripe and Shopify, this regulatory action demands immediate attention and…
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DOJ Visa Lawsuit, What This Means for Merchants
The Department of Justice (DOJ) has thrown down the gauntlet, launching a high-stakes antitrust lawsuit against Visa, the card network giant. At the heart of this lawsuit lies a bold accusation: Visa has allegedly weaponized its dominant market position to stifle competition and maintain an iron grip on online debit transactions. The DOJ claims that…
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Used Car Insurance Pitfalls: Common Dealer Mistakes
Many dealers overlook the complexities and potential pitfalls when offering used car insurance. Missteps in this area can significantly impact your bottom line, leading to lost revenue, increased liability, and damaged customer relationships. These errors not only eat into your profits but also expose your business to unnecessary risks. From payment processing hiccups to chargeback…
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Pricing Page A/B Tests Will 10x Your Conversions
You’ve optimized your email campaigns, fine-tuned your landing pages, and crafted compelling ad copy. But are you overlooking a goldmine of conversion potential? Pricing page ab testing is the secret weapon that should implement right now to skyrocket their conversion rates. Imagine boosting your sales by 20%, 30%, or even 50% with just a few…
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Bundles vs. Subscriptions: Which Model Should You Choose?
Bundles or subscriptions, which is best for your business? Recent trends show a significant shift in consumer behavior, with many businesses reporting better results from subscription models compared to traditional bundles. However, the story isn’t quite that simple. Economic factors, changing customer preferences, and innovative hybrid approaches are reshaping the way we think about pricing…
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