Author: Maria Sparagis

  • How to Respond to Negative Reviews on Your Shopify Store

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    No matter how good or how unique your product is, your entire business can be ruined by negative reviews. Luckily, negative reviews can be flipped around and become a powerful marketing tool. Here’s how you should respond to negative Shopify reviews (even the worst of the worst). SECURE YOUR SHOPIFY STORE WITH A BACKUP PAYMENT…

    Computer keyboard with a row of keys in the center scaling in color from green to red, with the green having a smiling face and the red having a frowning face.
  • StripeShutMeDown! How to Recover and Keep Your Business Running

    You wake up one morning, excited to check your Stripe account and see the latest sales figures, only to find a gut-wrenching email stating that your account has been terminated. Panic sets in as you realize your primary payment processor is no longer available, putting your entire business at risk. Sound familiar? You’re not alone.…

    "Stripe" logo in white text on a purple background displayed on a mobile phone using Google Chrome
  • Stripe Tokens, How to Migrate Them Before It’s Too Late

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    If you’re running a subscription-based business and using Stripe for payment processing, you’ve likely encountered Stripe Tokens. These tokens, also known as network tokens, represent encrypted customer payment data stored in a secure vault. While using Stripe Tokens for subscriptions may seem convenient, relying solely on them can put your business at risk. In this…

    Server room data transfer and security
  • Cold DMs Could Be Your Secret Marketing Weapon

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    Cold DMs, or cold direct messages, are the modern equivalent of cold calling and cold emailing. Instead of picking up the phone or sending an unsolicited email, businesses are now sliding into potential customers’ DMs on social media platforms like Instagram, Facebook, LinkedIn, and even TikTok. Just like their predecessors, cold DMing aim to start…

    Two people in front of a laptop computer with social media "like", "follower", and "comment" icons floating up