Author: Maria Sparagis
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Do NOT Offer Lifetime Memberships, Big Compliance Risk
The promise of a “lifetime membership” can be alluring to both businesses and consumers. However, recent events surrounding the closure of Clixlo.app have shed light on the potential pitfalls of such offers. Clixlo.app, a popular marketing automation tool and white label of High Level, recently announced its impending shutdown and the forced migration of its…
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Everything You Need to Know About Offshore Merchant Accounts
Offshore merchant accounts offer a lifeline to companies that struggle with traditional payment processing options. These specialized accounts allow businesses to accept credit card payments through banks located outside their home country. For many entrepreneurs, they represent an opportunity to overcome regulatory hurdles, tap into new customer bases, and process higher transaction volumes. But what…
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Credit Card Fraud Prevention 101
Credit card fraud is a significant threat to businesses of all sizes. As a business owner, you must stay vigilant and take proactive steps to protect your company and customers from fraudulent activities. Fraudsters constantly evolve their tactics. By understanding the various types of credit card fraud, recognizing warning signs, and implementing effective prevention methods,…
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Your Guide to Irresistible Black Friday Emails 2024 Edition
Black Friday marks the beginning of the holiday shopping season, and everyone know that email campaigns are the driving force for BFCM sales. Your email subject line serves as the gateway to your offer, making it the most critical element of your campaign. A compelling subject line can skyrocket your open rates, while a lackluster…
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Tap into RCS Marketing for Exponential Conversions
Rich Communication Services (RCS) and its business-focused counterpart, RCS Business Messaging (RBM), are transforming the landscape of mobile communication. These technologies are pushing the boundaries of what’s possible in mobile marketing, offering a rich, interactive experience that leaves traditional SMS in the dust. RCS and RBM are not just buzzwords; they represent a significant leap…
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