Author: Maria Sparagis
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DOJ Visa Lawsuit, What This Means for Merchants
The Department of Justice (DOJ) has thrown down the gauntlet, launching a high-stakes antitrust lawsuit against Visa, the card network giant. At the heart of this lawsuit lies a bold accusation: Visa has allegedly weaponized its dominant market position to stifle competition and maintain an iron grip on online debit transactions. The DOJ claims that…
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Used Car Insurance Pitfalls: Common Dealer Mistakes
Many dealers overlook the complexities and potential pitfalls when offering used car insurance. Missteps in this area can significantly impact your bottom line, leading to lost revenue, increased liability, and damaged customer relationships. These errors not only eat into your profits but also expose your business to unnecessary risks. From payment processing hiccups to chargeback…
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Pricing Page A/B Tests Will 10x Your Conversions
You’ve optimized your email campaigns, fine-tuned your landing pages, and crafted compelling ad copy. But are you overlooking a goldmine of conversion potential? Pricing page ab testing is the secret weapon that should implement right now to skyrocket their conversion rates. Imagine boosting your sales by 20%, 30%, or even 50% with just a few…
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Bundles vs. Subscriptions: Which Model Should You Choose?
Bundles or subscriptions, which is best for your business? Recent trends show a significant shift in consumer behavior, with many businesses reporting better results from subscription models compared to traditional bundles. However, the story isn’t quite that simple. Economic factors, changing customer preferences, and innovative hybrid approaches are reshaping the way we think about pricing…
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Everything You Need to Know About Chargebacks
Chargebacks have become an essential part of the payment ecosystem. They’re a powerful tool for consumer protection, but they can also be a major headache for merchants. Whether you’re a business owner looking to protect your bottom line or a consumer wanting to understand your rights, this guide will walk you through everything you need…
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