Author: Maria Sparagis

  • Used Car Insurance Pitfalls: Common Dealer Mistakes

    Many dealers overlook the complexities and potential pitfalls when offering used car insurance. Missteps in this area can significantly impact your bottom line, leading to lost revenue, increased liability, and damaged customer relationships. These errors not only eat into your profits but also expose your business to unnecessary risks. From payment processing hiccups to chargeback…

    One hand giving car keys to another hand.
  • Pricing Page A/B Tests Will 10x Your Conversions

    You’ve optimized your email campaigns, fine-tuned your landing pages, and crafted compelling ad copy. But are you overlooking a goldmine of conversion potential? Pricing page ab testing is the secret weapon that should implement right now to skyrocket their conversion rates. Imagine boosting your sales by 20%, 30%, or even 50% with just a few…

    a b testing with two meters measuring conversions.
  • Bundles vs. Subscriptions: Which Model Should You Choose?

    Bundles or subscriptions, which is best for your business? Recent trends show a significant shift in consumer behavior, with many businesses reporting better results from subscription models compared to traditional bundles. However, the story isn’t quite that simple. Economic factors, changing customer preferences, and innovative hybrid approaches are reshaping the way we think about pricing…

    Man's hand drawing a blue line going up with the word "profit"
  • Everything You Need to Know About Chargebacks

    Chargebacks have become an essential part of the payment ecosystem. They’re a powerful tool for consumer protection, but they can also be a major headache for merchants. Whether you’re a business owner looking to protect your bottom line or a consumer wanting to understand your rights, this guide will walk you through everything you need…

    Futuristic hud banner that have word pay dispute on user interface screen on blue background
  • If You Don’t Have an Email Sunset Policy, Then What Are You Doing?

    Email remains a powerful tool for connecting with your audience. However, as your email list grows, you may find yourself grappling with a common challenge: inactive subscribers. These silent lurkers can drag down your open rates, click-through rates, and overall campaign performance. But fear not, because there’s a solution that can help you keep your…

    Blue email button on a black physical keyboard